DATA CENTRE: |
| Top on-line activities | Access Speed |
| Internet purchasing |Internet purchaser segmentation |
|
NOTE: The following graphs are based on the AC Neilsen Internet Fact Book.
To view it on-line see
It includes the data below as well as other Canadian Internet statistics. More information on special studies is also provided at the AC Nielsen web site.
|
| What are the top on-line activities of Canadian Internet users? |
Source: AC Nielsen, 1stQ 2000
| What is the access speed of Canadian Internet users? |
Source: AC Nielsen, 1stQ 2000
| What is the purchasing behaviour of Canadian Internet shoppers? |
|
1998 |
1999 |
|
|
Placed an order and made payment on Internet |
12% |
19% |
|
Placed an order on Internet but made payment elsewhere |
6% |
6% |
|
Researched on Internet and made purchase in store |
N/A |
40% |
Source: AC Nielsen, 1stQ 2000
| What is the segmentation of Canadian Internet shoppers? |
|
% of people using the Internet |
||
|
All Users |
25% |
|
|
Gender |
Male |
34% |
|
Female |
19% |
|
|
Usage |
2+ years |
38% |
|
Skilled Users |
38% |
|
|
Heavy Users |
41% |
|
|
Location |
At Home |
30% |
|
At Work |
34% |
|
|
SOHO |
46% |
Source: AC Nielsen, 1stQ 2000