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SEARCH ENTIRE DATABASE |
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MARKET RESEARCH
Data related to specific market
segments. Make sure you also consult sectors
related to your industry.
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Market: Age -
Children
Data specifically related to
children under twelve years of age. For data
related to elementary students see:
ED: Students -
Elementary. For data related to babies
see:
HE:
Pregnancy & Babies
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Market: Age -
Tweens
Data specifically related to
“tweens” - children between the ages of 9 and 13
years.
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Data specifically related to
teenagers - young adults between the ages of 13
and 19 years. For data related to high school
students see:
ED: Students - Secondary.
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Market: Age -
Youth
Data specifically related to adults
aged 18 to 35 years. Includes “Generation X”.
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Market: Age -
Mature
Data specifically related to adults
aged 35 to 55 years. Includes “Baby Boomers”.
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Market: Age -
Seniors
Data specifically related to adults
aged 55 years and over.
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Market:
Consumers
Data specifically related to
consumer behavior. Includes loyalty programs,
holiday shopping habits, debit card use.
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Market:
Demographics
Data specifically related to basic
demographic information such as population
migration, growth forecasts, vital statistics,
marital status.
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Market:
Economic Indicators - Forecasts
Data specifically related to the
forecast of economic indicators such as GDP and
CPI
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Market:
Economic Indicators - Performance
Data specifically related to
economic performance. Includes GDP, bankruptcy
and CPI
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Market: Family
Data related to family structure
and type as well as parenting styles. Includes
divorce, child support, common-law unions, and
marriage. For data on babies see:
HE: Pregnancy &
Babies
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Market:
Geography - Rural
Data related to rural communities
across Canada. For data related to crop and
animal production see major sector
AGRICULTURE
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Market: Income
Data specifically related to
household income. Include statistics on the
affluent and millionaires. For data on poverty
see:
SNP: Social Statistics/Poverty
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Market:
Population Groups - Aboriginal Peoples
Data specifically related to
Aboriginal Peoples
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Market:
Population Groups - Disabled
Data specifically related to
disabled people. For data on assistive devices
see:
MN: 33911 - Medical Equipment & Supplies.
For disabilities related to specific conditions
see major sector HEALTH
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Market:
Population Groups - Gays & Lesbians
Data
specifically related to gays, lesbians and
transgendered peoples. Includes same-sex
marriage.
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Market:
Population Groups - Immigrants
Data specifically related to
immigrants and immigration
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Market:
Population Groups - Language
Data specifically related to
individual language groups
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Market:
Population Groups - Visible Minorities
Data specifically related to
visible minorities.
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Market:
Psychographics - General
Data specifically related to
psychographic information. Includes lifestyle,
time use, holiday customs.
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Market:
Psychographics - Canadian Identity
Data specifically related to
psychographic information associated with Canadian
identity. Includes opinions of other nations,
attitudes towards being Canadian etc.
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Market: Women
Data specifically related to
women. Includes survey results which provide
gender differences.
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Market:
Workplace - Environment
Data specifically related to the
conditions of the Canadian workplace and
workforce. Includes unemployment, vacation time,
occupation.
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Market:
Workplace - Retirement
Data specifically related to
retirement. Includes age of retirement,
preparations for retirement. For data on RRSPs
see BS: 523 - Securities & Financial Investment.
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Market:
Workplace - HR
Data specifically related to Human
Resource issues in Canadian workplaces. Includes
unionization, absenteeism, worker management.
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Market:
Workplace - Operation
Data specifically related to how
businesses operate. This subsector is designed to
include information for those looking to sell to
the business market. Also look at the specific
industry subsectors of your target market.
Includes executive opinions, outsourcing,
corporate governance.
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Market:
Workplace - Salary
Data
related to the salaries and wages of specific
occupations.
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Market:
Workplace - Telework
Data specifically related to
telework. Cover employees who work from home.
For home-based businesses see:
BS: Small Business
& Entrepreneurship
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