% have more contacts on their computer than in their paper address book, % say they email friends and family more often than calling them on the phone, % belong to Social Networking Sites (by gender).

% of unmarried baby boomers use the Internet to look up personals and dating sites [online dating], Among boomers who use the Internet for personals and dating, % say they enjoy these sites because they meet people who have similar interests, because they connect with people who they wouldn't usually meet in their daily lives.

% said they love learning about new kinds of technology, % say they discover something new every time they go online, % using the Internet to download or listen to music [music downloading], % of boomers admit they still have a record collection.

% say they use the Internet to play games [online gaming], % watch online video, movies and TV shows [download movies, online TV]

% say that the Internet is their main source for news and information, % state that Internet use keeps their brain sharp, % feel the world would be "passing them by" if they weren't online, % bring their laptop with them everywhere they go.

% of Canadian boomers who use the Internet to read or find health information trust what they find online, % consider themselves knowledgeable about how reliable certain websites are when it comes to health information, % search the Internet for information on specific diseases and symptoms, % look for lifestyle information, % are seeking out information about alternative therapies like acupuncture and chiropractic care.

% of boomers use the Internet to read or find financial information, % research investments online, % manage their investments online, % engage in online trading.

% have not proactively closed down old online accounts and profiles, % of online Canadians did not know it was necessary to close an inactive account, % forgot about their account all together, % forgot their password.

Includes: Have you purchased over the internet in the past month? In the past 3 months what items have you purchased over the internet? (Clothing/Accessories/Shoes, Books, Videos/DVD’s/Games, Music, Airline Tickets/Reservations, Electronic Equipment, Computer Hardware, Tours/Hotel Reservations, Event Tickets, Cosmetics/Nutrition Supplies, Toys/Dolls, Sporting Goods, Automobiles and Parts, Sports Memorabilia, Groceries)

What helps you decide which site to use for online shopping? If you purchased online in the last 3 months, what method of payment did you use? (e.g. Credit card, PayPal, Money transfer, Debit card)

% of Canadians have used online dating services in the past year.

% of Canadians have purchased organic food in the past 7 days. Likelihood of B.C. residents purchasing organic food vs. Canadian average

% of the consumers shopping La Senza (lingerie store) in the past year were men

Number of times month Canadian youth frequent a Shopping mall, Fast food restaurant, Full service restaurant, Bar/Night club, Media sources that youth rely for information on important issues: % report TV, newspaper, radio, news web sites, web magazines, advertising, blogs, % rated Online news sites better than Daily newspapers for various information topics (e.g. world news, movie listing, weather, sports, lifestyle, technology, personal ads (dating service), job classifieds, business/financial information, local news, comics, real estate)

% rated Online news sites better that Daily newspapers for various criteria (e.g. depth of coverage, credibility, reading experience, relevancy of advertising, level of writing, perspective)

% of youth use Computer, Internet, E-mail, Instant messaging, Cell phone, MP3 player, & participate in the following online activities: Participating in a contest, Access entertainment information, Research a company of its product, Music downloading, Play a game, Look for a job

Sections of the newspaper usually read by Canadian youth, % disagree that the following factor would increase their newspaper readership: Sent to a cell phone or PDA, Better advertisements, Shorter articles, Less expensive, Fewer ads, Integrated to an online site, More edgy / less conservative, More visual, More convenient

% of youth had a newspaper in their home growing up, % were exposed to newspapers in elementary school and high school, Increase in newspaper readership by age groups within the youth category.