% increase in Internet ad spending (2010, 2011), Total value of Internet ad spending vs. Newspaper spending

Also attitudes towards advertising by type (TV, Radio, Internet, Out-of-home, Newspaper, Magazine) - Which is most influential, most authoritative, most powerful, most effective, most engaging, most persuasive, most relevant?

Use of mobile device features [smartphone] - % report: Phone calls, Clock/alarm, Text messaging, Camera Calendar/agenda/organizer, Email, Emergencies Only, Instant messaging/Blackberry messenger, MP3’s /music/ videos, Picture/ video messaging, Web browsing, GPS or mapping services, Downloading (games, ringtones, etc), Search, Facebook mobile [social networking sites], Contests/promotions, Subscriptions/alerts, Twitter mobile (by age group)

Awareness of mobile GPS by age group, % have enabled the GPS feature on their mobile and used it to locate their position on a map,

% prefer a permanent application that accessed information right on their device, % prefer to access a website optimized for my mobile's internet browser (by smartphone type - Blackberry, iPhone, Other smartphone)

% have never downloaded a mobile application, Type of mobile apps downloaded (Games [video games], Social networking/Instant messaging, Music, Entertainment, News, Productivity & reference (e.g calendar), Health & fitness/ lifestyle, Work related, Travelling, Finance & money management, Student-related

Use of mobile phone camera, ways in which pictures taken with mobile device are shared [digital camera]

Ways in which games on played on mobile devices by age group (play games by myself, let other (e.g. my child) play games, play networked games with others)

Use of mobile device while at home, Reasons for use at home, Reasons for text massaging, % would be willing to receive ads on their mobile phone. [mobile internet, cell phone]

% use blogs always or sometimes in their research, use Twitter always or sometimes in their research % have been pitched via social networking, Facebook [social networking sites], Twitter

% say their workload has stayed the same since last year, % say their workload has increased in the past year, % say they proactively reach out to PR professionals more now

PR PROFESSIONALS: % circumvent traditional media for new product announcements, % circumvent traditional media for product reviews, % are pitching bloggers more than in the past, % are pitching traditional media less than in the past, % of PR professionals report more proactive inquiries from journalists. [Public relations]

Strategy
Director, Strategy
Associate Director, Strategy
Strategic Planner

Client Services
Director, Client Services
Group Account Director
Account Director
Account Supervisor
Sr. Account Manager
Account Manager
Account Executive
Director, Project Management
Director, Production
Sr. Project Manager
Project Manager
Project Coordinator
Production Co-ordinator

Creative
Creative Director
Art Director
Copywriter
Senior Designer
Designer
Junior Copywriter
Web Producer

Ad Operations
Manager, Ad Operations
Ad Operations Technical Specialist
Ad Operations Specialist

Development + Technology
Director, Technology
Database Administrator
Application Developer
Flash Developer
Systems Architect
Technical Architect
Information Architect
Database Manager
Business Analyst
Database Developer
Systems Integrators
Systems Administrator
Web Designer
Web Developer
Interface Developer
QA Analyst
Report Analyst

Media
Director, Digital Media
Sr. Digital Media Specialist
Digital Media Specialist
Jr. Digital Media Specialist
Social Media Strategist
Social Media Marketer
PR/Reputation Manager

Paid Search Marketing/ OR Search Engine Optimization
VP, Search
Director, Search
SEO + SEM Account Strategist
Search Engine Developer
Search Engine Quality Engineer
SEM Specialist
SEO Specialist

Web Analytics
Director, Web Analytics
Senior Web Analyst
Web Analyst
Reporting Analyst

Have you ever been affected by a virus on your computer? How likely do you think you are to get a "bot" or "botnet" virus on your computer

% concerned about on-line security

% of online Canadians have a profile on an online social networking site (by age group and gender), % have a profile on Facebook, % of online teens have a social network profile, % have a profile on Facebook, MySpace, Windows Live Space.

% of Canadians report actively using Twitter

% online Canadians do not read store reviews before purchasing products and services online, % always read them, % read product reviews if the item is over $100, % say that they find online consumer reviews believable

% agree that price is more important than brand when booking travel online, % agree price is more important than a loyalty program when booking travel online, % report their choice of airline/hotel is directly impacted by a loyalty program

% think there are too many ads on TV, % feel there are too many ads in magazines, % have actively tried to avoid TV and radio advertising by turning off, changing the channel or using personal video recorders to fast forward through recorded ads.

% have avoided websites that they feel have intrusive advertising, % say they are doing it more often than a year ago.

% said that they would like it if "websites and TV channels developed technology that monitored the sites you use and the TV channels you watch so they could make the ads you see more relevant to your interests."

Industry leaders were asked to indicate what they thought were the three main "drivers" of ad spending changes over the past two years.

Advertising revenue and growth by medium (TV - national, local, network, specialty, infomercial, Radio, Daily newspaper, Consumer magazine, Outdoor and transit (out of home OOH), Internet (Search, E-mail, Video, Display, Directories), Catalogue/direct mail, Phone directories (Yellow Pages) [Advertising spend by segment]

TV audience share by network, viewing habits, % penetration of VCR, DVD, PVR, satellite TV, digital TV by province, metropolitan area, Average weekly hours per viewer tuned by station by gender, children & teens

Average weekly hours radios tuned by gender and age group, Radio audience composition by time block, Share of radio hours tuned by major station

Newspaper (daily & community) readership by age, Weekday readership of free dailies, Circulation of specific newspapers and magazines, typical ad rates

Out of home ad rates (billboards), Weekly average in-town kilometres travelled per capita, Transit advertising rates

Total unique Internet visitors by household income, connection speed [High Speed Access], Unique visitors to Facebook April 2007 - Nov 2008 [social networking sites], Average minutes per visitor to Facebook by age group, Search engine market in Canada, Number of unique visitors to online gaming sites by gender and age group,