% of marketers who buy premiums and incentives said BPM campaigns are the best way to increase customer loyalty, % of those who received promotional products said say the experience "might have influenced" their decision to do business with the donor company, % among those who received Bags and Luggage promotional products. % said they would keep the bags for six to 12 months, % said they would continue to use these branded premiums "until they were used up."

Ever received, most popular and Still owned branded promotional products, Type of promotional merchandise that would have the greatest influence (Includes calendars, writing instruments (pens), clothing, electronics, sporting goods, drinkware, desk & office, bags & luggage, food, watches & clocks,, automotive accessories, trophies & jewellery, stickers & magnets)

% of promotion product buyers indicated that their company will increase spending on BPM programs in 2006

Branded Promotion Merchandise is defined as premiums and incentives featuring company logos or brand marks that are given to existing customers and prospects in appreciation for their business and their loyalty.