% plan to spend the same amount of money as last year on their summer vacations, % stated they will be spending less, % plan to spend more, % expect to spend under $1,000 on travel

When it comes to funding their summer trips % save a little bit of money on a weekly, biweekly or monthly basis, % put their tax refunds towards their vacation fund, % are not willing to go into debt to fund their summer vacations

Ideal vacation? % choosing to spend their time off at the cottage or on a camping trip, % chose a road trip around the province or to neighbouring provinces as their ideal vacation.

% of Canadians have travelled two or more times for pleasure over the last year

% research all aspects of their trip prior to booking, % book their vacation at least three months in advance, % prefer a well-organized trip such as a bus tour or cruise, % like active travel such as hiking or scuba diving, % prefer to travel with a credit card and no set plans.

Segmentation of Canadian travellers by type (thrill seekers, Culturite, Nature lover, Zen Master, Epicurean

Barriers to physical activity among children (cost, lack of facilities, child prefers video games/TV, lack of opportunities, too much homework, too much traffic, safety concerns, lack of skill/ability - highlights by income group

% of parents recall physical activity guidelines for children

% of all Canadians live within a 15-minute drive of a Canadian Tire store, % Canadians go to Canadian Tire to outfit their outdoor activities and camping adventures.

% of Canadians cite hiking, swimming as their favourite outdoor summer activities

Covers: Board and Blade Activities (ice-skating, inline skating or rollerblading, ice hockey, skateboarding), Boating (Boats (recreation)) and Swimming, Cross-Country Skiing and Snowshoeing, Cycling, Downhill Skiing & Snowboarding, Extreme Skiing, Golfing, Hiking, Climbing and Paddling, Horseback Riding, Recreational hunting, Ocean Activities, Participating in Extreme Air Sports (hot air ballooning, parachuting, bungee jumping, hang gliding), Sailing and Surfing, Scuba Diving & Snorkelling, Snowmobiling and ATVing, Wildlife Viewing (e.g. whale watching). [Adventure travel, Horses]

Includes: Use of the Internet to plan and arrange trips

Covers: Cross-Country Skiing and Snowshoeing, Downhill Skiing & Snowboarding, Golfing, fishing (recreational), Hiking, Climbing and Paddling, Recreational hunting, Ocean Activities (e.g. snorkelling, scuba diving), Participating in Extreme Air Sports (hot air ballooning, parachuting, bungee jumping, hang gliding), Sailing and Surfing, Snowmobiling and ATVing, Wildlife Viewing (e.g. whale watching), Swimming and boating (boats (recreational)), Wilderness Activities (wilderness skills courses, dog sledding, ice climbing) [Adventure travel]

Includes: Use of the Internet to plan and arrange trips.

% of Canadian condom users rank thinness and sensitivity as the most important condom features, % are concerned about an emotional connection with their partner

This specific report covers Hiking, Climbing & Paddling (Freshwater kayaking/canoeing, Hiking/Backpacking in wilderness with overnight camping/lodging (camping), Ocean kayaking/canoeing, Mountain climbing/trekking, White-water rafting, Rock climbing) [Adventure travel]

Which of the following clusters of settings or atmospheres would your ideal mate enjoy the most? (Fireplaces, romantic walks, beaches, candles, Outdoors, camping, hiking, sports, fitness, Adventure, travel, discovery, museums, history, Entertainment, restaurants, night life, 'show time')

And how physical or sexual would your ideal mate be? And what kind of personality would your ideal mate have?

And what kind of attitude would your ideal mate have when it comes to domestic duties, And what kind of decision making authority would your ideal mate have? And how much money would your ideal mate have? And how well would your ideal mate be in the Kitchen?

includes: Demographic profile, Travel activity, Activity participation, Accommodations, Benefits sought while on vacation, Importance of destination attributes, Who plans vacation, Use of the Internet to plan and book travel, Media consumption habits,

Includes Angler profile, Fishing effort, Harvest, Non-resident trip characteristics, Direct expenditures, Major purchases and investments (wholly attributable to recreational fishing) - Fishing equipment, Boating equipment, Camping equipment, Special vehicles, Land &/or building.

Includes: Average height, by age, Average arm span, by age Average length of forearm, by age, Average wrist circumference, by age, Average length of hand, by age, Average length of foot, by age, Average ratio of certain body measurements, by age, What colour are your eyes?

Do you have allergies? (elementary students only), Right-handed, left-handed or ambidextrous?, Average reaction time of elementary students, Average reaction time of secondary students

What do you usually eat for breakfast? How many cigarettes a week do you usually smoke? (secondary students only)

Average number of hours per day spent doing certain activities (elementary students only) (Playing video games, Reading, Watching TV, videos or movies, Playing or listening to music, Playing board or card games, Participating in organized sports, Doing homework, Talking with friends, Sleeping, Other hobbies)

Average number of hours per week spent doing certain activities (secondary students only) (Playing video games, Reading, Watching TV, videos or movies, Playing or listening to music, Playing board or card games, Doing homework, Doing jobs at home, Working for pay outside the home, Doing community volunteer work, Participating in sports, Hanging out with friends)

How much pressure do you feel because of schoolwork? What is your favourite physical activity? (elementary students only) (Hockey, Soccer, Basketball, Swimming, Dance or drama, Volleyball, Football, Cycling, Ice skating, Snowboarding, Skiing, Badminton, Baseball, Karate or other martial art, Tennis, Running or jogging, Skateboarding, Hiking or walking, Inline skating, Rugby, Fencing, Other)

Have you done anything to control your weight in the past year? (secondary students only), How many days last week did you do an intense physical activity?, How do you usually travel to school? , How long does it usually take you to travel to school? , What is your favourite subject? How many times have you been bullied at school in the last month?,

What gadgets do you have? (Calculator, Cell phone, Computer, Pager, Internet, MP3 player)

Which of the following pets do you have? (elementary students only) (Bird, Cat, Dog, Fish, Gerbil, Guinea pig, Hamster, Rabbit, Reptile, No pet)

Which method do you use most often to communicate with friends? (secondary students only) If you had $1,000 to donate to charity, what type of organization would you choose? What is the most important issue facing young Canadians today? (secondary students only), Who do you look up to?

% believe Tetra Pak cartons of wine are suitable for the cottage and camping trips, displaying on the table, giving as hostess gift, % of Canadians said they either don't know or are not sure of the proper way to taste wine, % have sent back wine in a restaurant after sniffing the cork.

% of Canadians who purchased wine in a Tetra Pak carton initially did so to see what all the hype was about, Factors that are most important when choosing wine: % reported Recommendation, Price

Includes Demographic profile of Quebec travellers by region (Outaouais / Abitibi, Montreal, Quebec, Other Quebec), Demographic profile of Quebec travellers to specific Ontario regions (Ottawa, Other Eastern, Niagara Falls, Toronto, Other Southern, Northern Ontario)

Key drivers for visitation, Interest in Ontario, Travel attitudes & barriers, Travel motivations & activities (e.g. Visiting small towns and villages, National and provincial parks / nature preserves, Staying at a bed and breakfast or country inn, Natural landmarks, Hiking / nature trails, Historic and heritage sites, Winery tours, Theme parks, Museums, Beaches, Festivals, Brewery tours, Birdwatching / wildlife viewing, Cycling tours, Spas, Camping / Rving, Aboriginal experiences, Agricultural fairs and festivals)

Niche Activities (Golf, Snowmobiling, Skiing / snowboarding, Hunting, Canoeing / kayaking, Boating / sailing, fishing (recreational), Casinos and race tracks, Water sports, Places of religious significance

Information sources used when planning vacation (e.g. Internet, Brochures/pamphlets, Television advertisements, Information received in the mail, Articles/features in travel magazines, Government tourism office / board)

Socio-Demographic segments by activities, demographics, motivations, information sources.

Includes market size, demographic characteristics, where they and where they travel, activities they participate in, media consumption, attitudes towards Canada, market growth projections.

Includes market size, demographic characteristics, where they and where they travel, activities they participate in, media consumption, attitudes towards Canada, market growth projections.