When cold and flu season approaches, % of Canadians take vitamins & minerals vs. get the flu shot [vaccination]

% of Canadians who didn’t buy natural products in the past 12 months, % did not buy because the products are too expensive. [green consumers]

Includes: Breakdown of firms by sub-sector, 2007 (Functional food, Natural health products, Service firms)

Firms active in each field (Fortified foods and beverages beyond the mandatory requirement to enrich certain foods with vitamins and minerals, Foods and beverages that have added active ingredients, excluding vitamins or minerals, Foods and beverages specially enhanced to contain more of a functional component, Other functional foods, Extracted or purified from plants, Ground, dried, powdered and processed from plant materials, Produced, extracted or purified from animal or micro organisms, Produced, extracted or purified from marine sources, Comprised solely of vitamins and minerals, Other natural health products.)

Revenue for functional food and natural health product firms, Firms exporting / importing products and services and destination, Employees

Research and development expenditures by functional food and natural health product firms, Firms that attempted to raise capital, Amount of funds raised by source

Proportion of sales of functional foods and natural health products by distribution channel type (Direct selling or internet sales or mail order, Wholesaler of products, Direct retailer [health food stores], Multi-level marketing or network marketing, Broker or third party distributor)

Partnerships or collaborative arrangements by partner type, by purpose, Firms that developed intellectual property, Functional food and natural health product related patents and pending patents world wide. [functional food and nutraceuticals]

Includes: Number of firms across activities in the Canadian functional foods and nutraceuticals sector, Reasons for attempting to raise capital among Canadian firms in functional foods and nutraceuticals sector, Sources of capital for firms in the Canadian functional foods and nutraceuticals sector.

Distribution of FFN Firms by number of product lines offered, by Disease state or health aspect targeted (e.g. General well-being, Immune system, Vascular / Heart health, Energy, Bone health, Weight control, Mental ability), by the Product area that generates the most revenue, by Sales distribution channels (Wholesaler, Retailer, Direct to consumer, Internet, Mail order, Multi-level and network marketing), by Source ingredients of Canadian and Foreign origin

Percentage of FFN Firms by number of FFN product lines offered only for Export or Domestic sale, % of exporters by FFN export sales, % of Exporters by export destination, % of Exporters by product exported (raw materials, semi-finished product, finished product, technology)

% of FFN firms with unfilled FFN positions by competencies needed, by Obstacles faced in filling the positions, % of Firms that raised FFN-related capital by source, % of firms denied capital by reasons

% of FFN Firms by their involvement in partnership arrangements, % of Firms in partnership arrangements by purpose, % of Firms that contracted out FFN-related activities by contract purpose, % of FFN Firms by method of intellectual property right protection, % of FFN firms that felt that the ability to use health claims would have a positive impact on sales. [health food]