Value of RTE meal market by retail channel (Grocery supermarket, Drug stores. Mass Merchandiser, Warehouse clubs, General merchandise) for 52 weeks ending Jan 6, 2007. Also includes Trips per buyer, Dollars per trip, Penetration rate.

What is your main and second reason for purchasing RTE meals? % reports: Convenience -- I have no time to prepare a proper meal, It is cheaper than buying all the ingredients and preparing at home, The quality of RTE meals is as good to me as cooking from scratch, It tastes better than if I attempted to prepare the same meal myself, I can't cook.

How often do you purchase RTE meals rather than traditional meals made from scratch? (Frequently, Occasionally, Seldom, Never), When you purchase a RTE meal, when do you usually eat it? (Dinner, Lunch, Breakfast, Snack, Entertaining Friends, Special Holiday or Occasion), What kind of RTE meal do you purchase? (All-in-one Meal, Main Course, Starters, Desserts, Prepared Salads). Some U.S. and Global comparisons are provided.

Low fat foods are an important part of my regular diet, I monitor the ingredient lists on packaged foods, Low carbohydrate foods are an important part of my regular diet [low carb diet]

% agree: Price is not the most important thing to me when it comes to buying food, % who ate organic food in the past 6 months (fruits, vegetables and cereals)

% who ate the following "treats" in the past 6 months: months: Potato chips, Yogurt, Chocolate /Candy bars, Ice cream/ice milk/frozen yogurt and sherbet, Popcorn, Cookies, Granola/cereal/muffin bars, Nuts & seeds

% drink green tea, % who watched the "Food Network" in the past 7 days, % who agree with the following statement: "I love to cook"

% agree: "I look at specials in flyers and newspaper inserts when planning my shopping list" [flyer advertising], % buy house brands (no-name brands)

% shop at: Grocery store, Fruit &,vegetable store, Public market (Farmers market), Bulk food store [warehouse club], Department store, Gourmet food store, % shop at: Costco, Loblaws, IGA/IGA extra, Safeway, Wal-Mart

% who consumed frozen food/instant meals in the past 6 months (Frozen vegetables, Frozen pizza, Flavoured pasta/noodles & sauce (dry packaged), Frozen potato products (e.g. French fries), Flavoured & seasoned rice, Frozen main courses [frozen dinners], Frozen hot snacks, Ready-to-serve soups/meals in a bowl)

% use energy drinks / sports drinks