To what extent do you agree or disagree with the following statement? "Fair trade or fair trade food and beverages are worth paying a little extra for."

Annual Growth rate of labeled Fair-trade food products in Canada: Selected years based on first year of new product category (Cocoa, Coffee, Fresh Fruit, Herbs/spices, Grains, Sugar, Teas, Nuts & oils, Wine)

Number of fair trade licensees in Canada.

Ethical consumerism activity - % report: Read information on product packaging, Buy products from ethical companies, Recommend products/brands to friends, Volunteer in local community, Seek out third-party party independent certification labels on products, Take part in events to support causes I believe in

Most label(s) indicating that products are environmentally friendly or ethically produced, How Canadians learn about Fair Trade, Perceived quality of fairtrade certified products, Barriers to purchasing fair trade products

Consumer segmentation (young customer, mature customer, disengaged, predisposed) and profile [green consumer]

How concerned are you about the following environmental issues? (Water pollution (water quality), Air pollution, (air quality), Packaging waste, Climate change/global warming, Use of pesticides, Water shortages

Thinking about manufacturers/retailers of grocery products, how influential are sustainable practices to where you shop and what you buy? How important is it for you that companies implement programs to improve the environment?

Do you believe the following sustainable products are having a positive impact on the environment? Products with little or no packaging, Energy efficient products or appliances, Products that haven’t travelled long distances to get to the store, Locally made products [locally grown], Products bought from a farmers market, Ethically produced or grown products, Organic products, Products that have not been tested on animals, Fair trade products [green consumers]

What is your biggest concern over the next 6 months? (Increasing fuel prices [gasoline prices], Health, Increasing food prices, The economy, Increasing utility bills (electricity, gas, heating), Debt, job security, work-life balance, Global warming

% of Farmers Market shoppers are regulars, Where do you primarily shop for groceries (e.g. large grocery store, small grocery store, big box retailers, organic grocer, farmers' market, online, health food store)

Importance of various factors for Farmers' Market shoppers - e.g. Fresh, in-season products, Locally grown, Fair trade products, Conveniently located and easily accessible from my home, Certified organic, Low price

Suggested improvements for Farmers' Markets, % of vendor income comes from Farmers Markets, % of vendors sell at more than one market, % of vendors drive more than 50km to market, Number of customers served per day.