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| ID #: | 39273047 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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Overview of mobile advertising in Canada. Includes: Canadian mobile ad placement revenue growth by vehicle type (mobile search, mobile display/sponsorship, mobile messaging, other) Canadian mobile subscribers and smartphone penetration rates, Canadian mobile Internet users by gender, by age group, Selected mobile internet activities (used downloaded application, used browser, used e-mail, accessed social networking sites / blog), Top five mobile Internet content categories % of users recall seeing ads on their handsets, % scanned a QR code, % accessed electronic payments (mobile transactions (digital wallet)) Market share of Top-3 Canadian mobile network providers, Share of mobile operating systems in Canada (RIM - Blackberry, Apple, Google - Android, Other) Penetration of tablet computers by gender and age group |
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| Publication Date: | 4/10/2012 | |||||||||||||||
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| Location Type: | Online | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 4/16/2012 | |||||||||||||||
| ID #: | 39272651 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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% of Canadians do not want to engage with brands via social media, % of digital consumers in Canada comment on brands online, % of Canadians see social networks as a good place to learn about brand, % of Canadians who post comments on companies do so for the simple desire to share advice, % complain about brands online, % praise brands online % of Canadians see social networks as a place to buy products % of mobile internet users in Canada shop on their phone [mobile Internet, m-commerce, mobile transactions (digital wallet)] |
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| Publication Date: | 1/17/2012 | |||||||||||||||
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| Location Type: | Online | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 1/17/2012 | |||||||||||||||
| ID #: | 39271851 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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% of Canadian smartphone users use a banking app, % of them reporting satisfaction with their mobile banking applications, Interested in swiping smart phones to buy things [mobile transactions - digital wallet] by gender and age group, % of smartphone users who are not interested in mobile payments say security worries or the loss of their phone are the primary reasons why they dislike the idea. % report using a banking app by phone type (iPhone vs. Blackberry] [apps] % said that having a safe, secure, mobile app to use to send money to friends and family would be useful. [mobile transactions] |
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| Publication Date: | 7/3/2011 | |||||||||||||||
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| Location Type: | Online | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 7/3/2011 | |||||||||||||||
| ID #: | 39271820 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: | % of Canadians are comfortable with never having to handle cash to make a purchase, % would rather carry a mobile phone to make a payment than a pocket full of change [digital wallet], % would make mobile payments for a wide variety of purchases, % would find it appealing to not have to find a bank machine every time they need to pay someone back, % say using a mobile phone [smartphone] to make a payment would be more convenient because they can make transactions whenever and wherever they want. [mobile transactions] | |||||||||||||||
| Publication Date: | 6/28/2011 | |||||||||||||||
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| Location Type: | Online | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 6/28/2011 | |||||||||||||||
| ID #: | 39271643 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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Detailed report on cell phone usage in Canada. Includes: % have a smartphone vs. regular cell phone, % have a data plan, % own a tablet computer, % have it connected to their cellular network What restrictions, if any, has your employer / your parents put on the usage of your cell phone? Do you surf the Internet with your cell phone [mobile Internet] Which of the following activities do you do on your cell phone? Send or receive text messages, Take pictures (camera), Send or receive emails, Use Instant Messaging [text messaging], Capture video, Do online searches, Listen to music uploaded to phone, Play games (online gaming), Access maps/navigation instructions, Do social networking or blogging [social networking sites], Watch live TV or videos online What other types of information or activities do you access using your cell phone’s Internet browser? % have downloaded apps, # of apps downloaded, # of apps purchased, Most common types of apps, Likelihood of providing demographic information about self to download an app for free Have you ever sent or received a text message from an organization using a 4-, 5-, or 6-digit short code? Awareness and usage of 2-D codes [QR codes], Types of uses of 2-D codes most interested in Use of cell phone for mobile banking [Internet banking], Mobile payments [mobile transactions], Banking and payment apps adoption barriers Interest in received ads to cellphone in exchange for apps/exclusive content, coupons, Interest in swiping or waving your cell phone at a point of sale terminal or scanner, Interest in storing digital information on cell phone (e.g. transit pass, loyalty program points, gift cards, membership cards, health card, driver's license, debit card, credit card) Awareness and usage of mobile giving (charitable donations), what would prompt a text donation? All results by age group [teens, Gen Y, gen X, baby Boomers], gender, region |
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| Publication Date: | 4/29/2011 | |||||||||||||||
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| Location Type: | Online | |||||||||||||||
| Geography: | Canada, provinces | |||||||||||||||
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| Posted/Updated: | 4/29/2011 | |||||||||||||||