MARKET RESEARCH

Data related to specific market segments.  Make sure you also consult sectors related to your industry.

Market: Age - Children

Data specifically related to children under twelve years of age.  For data related to elementary students see: ED: Students - Elementary.  For data related to babies see: HE: Pregnancy & Babies

Market: Age - Tweens

Data specifically related to “tweens” - children between the ages of 9 and 13 years.

Market: Age - Teens

Data specifically related to teenagers - young adults between the ages of 13 and 19 years.  For data related to high school students see: ED: Students - Secondary.

Market: Age - Youth

Data specifically related to adults aged 18 to 35 years.  Includes “Generation X”.

Market: Age - Mature

Data specifically related to adults aged 35 to 55 years.  Includes “Baby Boomers”.

Market: Age - Seniors

Data specifically related to adults aged 55 years and over.

Market: Consumers

Data specifically related to consumer behavior.  Includes loyalty programs, holiday shopping habits, debit card use.

Market: Demographics

Data specifically related to basic demographic information such as population migration, growth forecasts, vital statistics, marital status.

Market: Economic Indicators - Forecasts

Data specifically related to the forecast of economic indicators such as GDP and CPI

Market: Economic Indicators - Performance

Data specifically related to economic performance.  Includes GDP, bankruptcy and CPI

Market: Family

Data related to family structure and type as well as parenting styles.  Includes divorce, child support, common-law unions, and marriage.  For data on babies see: HE: Pregnancy & Babies

Market: Geography - Rural

Data related to rural communities across Canada.  For data related to crop and animal production see major sector AGRICULTURE

Market: Income

Data specifically related to household income.  Include statistics on the affluent and millionaires.  For data on poverty see: SNP: Social Statistics/Poverty

Market: Population Groups - Aboriginal Peoples

Data specifically related to Aboriginal Peoples

Market: Population Groups - Disabled

Data specifically related to disabled people.  For data on assistive devices see: MN: 33911 - Medical Equipment & Supplies.  For disabilities related to specific conditions see major sector HEALTH

Market: Population Groups - Gays & Lesbians

Data specifically related to gays, lesbians and transgendered peoples.  Includes same-sex marriage.

Market: Population Groups - Immigrants

Data specifically related to immigrants and immigration

Market: Population Groups - Language

Data specifically related to individual language groups

Market: Population Groups - Visible Minorities

Data specifically related to visible minorities.

Market: Psychographics - General

Data specifically related to psychographic information.  Includes lifestyle, time use, holiday customs.

Market: Psychographics - Canadian Identity

Data specifically related to psychographic information associated with Canadian identity.   Includes opinions of other nations, attitudes towards being Canadian etc.

Market: Women

Data specifically related to women.  Includes survey results which provide gender differences.

Market: Workplace - Environment

Data specifically related to the conditions of the Canadian workplace and workforce.  Includes unemployment, vacation time, occupation.

Market: Workplace - Retirement

Data specifically related to retirement.  Includes age of retirement, preparations for retirement.  For data on RRSPs see BS: 523 - Securities & Financial Investment.

Market: Workplace - HR

Data specifically related to Human Resource issues in Canadian workplaces.  Includes unionization, absenteeism, worker management.

Market: Workplace - Operation

Data specifically related to how businesses operate. This subsector is designed to include information for those looking to sell to the business market.  Also look at the specific industry subsectors of your target market.  Includes executive opinions, outsourcing, corporate governance.

Market: Workplace - Salary

Data related to the salaries and wages of specific occupations.

Market: Workplace - Telework

Data specifically related to telework.  Cover employees who work from home.  For home-based businesses see: BS: Small Business & Entrepreneurship