Out-of-Home Marketing Association of Canada (OMAC)
STATISTICS AVAILABLE:
- Research
- Facts and Stats (advertising share by company and inventory growth.)
- Canada and U.S. (advertising expenditures and market stats and facts).
- A Day in the Life Study - A Snapshot (Canadian consumers’ lifestyles, time spent inside and outside the home, shopping behavior and exposure to various media.)
- A Day in the Life Part II: Engaging Elusive Targets
Eye-Tracking Study - A Summary (shows how consumers interact with OOH ads)- BrandScience Executive Summary (the impact of various media on sales - individually, in a media mix and over time.)
- Digital Out-of-Home Study (insight into consumer’s awareness and perception of digital OOH displays and their influence in prompting consumers to take action.)
- Media Influence Study (the relationship between advertising spend levels and recall performance, as well as the influence OOH has on key brand metric)
- Market Profile Products and Circulation - inside and outdoors. Select from the drop down menu for Toronto, Montreal, Calgary and Vancouver.
- Power of OOH
- OOH's Influence (Impact on Consumer Behaviour and Shopping Habits and Time Spent In-Car Impacts Consumer Behaviour)
- Digital OOH Overview
- Mobile Marketing
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BS/Advertising
URL: http://www.gdsourcing.com /works/OMAC.htm
REVIEWED: 05/15/2012m
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