% concerned about on-line security

% of online Canadians have a profile on an online social networking site (by age group and gender), % have a profile on Facebook, % of online teens have a social network profile, % have a profile on Facebook, MySpace, Windows Live Space.

% of Canadians report actively using Twitter

% online Canadians do not read store reviews before purchasing products and services online, % always read them, % read product reviews if the item is over $100, % say that they find online consumer reviews believable

% agree that price is more important than brand when booking travel online, % agree price is more important than a loyalty program when booking travel online, % report their choice of airline/hotel is directly impacted by a loyalty program

% say they won't book a vacation unless they get some sort deal on the transportation, accommodation or food, % say they spend time online looking for travel deals before booking a vacation, % book their vacations more than a month in advance or in off or shoulder seasons, % stick with the last-minute approach, % say they will take a vacation at any time, and don't worry about getting a deal.

Includes: Rates of Internet use, by all age groups, Internet activities performed at home in the last 12 months by Internet users (Boomers vs. Seniors) (Email, Using an instant messaging, Communicating with all levels of government, Contributing content (blogging, discussion groups, photos), Making telephone calls over the Internet (VoIP), Online gaming, Music downloading, Online radio, Online TV, Obtaining weather reports or road conditions, Researching community events, Viewing the news or sports, Education, training or school work, Electronic banking (including bill payment), Researching investments, Travel information or making travel arrangements, Searching for medical or health-related information, Searching for government information)

Activities of government online users, Methods for obtaining government information on retirement programs by never-retired persons, by age group

% have more contacts on their computer than in their paper address book, % say they email friends and family more often than calling them on the phone, % belong to Social Networking Sites (by gender).

% of unmarried baby boomers use the Internet to look up personals and dating sites [online dating], Among boomers who use the Internet for personals and dating, % say they enjoy these sites because they meet people who have similar interests, because they connect with people who they wouldn't usually meet in their daily lives.

% said they love learning about new kinds of technology, % say they discover something new every time they go online, % using the Internet to download or listen to music [music downloading], % of boomers admit they still have a record collection.

% say they use the Internet to play games [online gaming], % watch online video, movies and TV shows [download movies, online TV]

% say that the Internet is their main source for news and information, % state that Internet use keeps their brain sharp, % feel the world would be "passing them by" if they weren't online, % bring their laptop with them everywhere they go.

% of Canadian boomers who use the Internet to read or find health information trust what they find online, % consider themselves knowledgeable about how reliable certain websites are when it comes to health information, % search the Internet for information on specific diseases and symptoms, % look for lifestyle information, % are seeking out information about alternative therapies like acupuncture and chiropractic care.

% of boomers use the Internet to read or find financial information, % research investments online, % manage their investments online, % engage in online trading.

Includes: Average time spent per day, in-person contact with others, Internet users and non-users, Average time spent per day on traditional social activities, Internet users and non-users, Number of close relationships outside the home, Internet users and non-users.

% of home Internet users who used the Internet to research community events, Canada, 2007, % of home Internet users who used the Internet to read or exchange information about social or political issues, Canada, 2005, Average time spent per day by Internet users on email, chatting and other Internet communication

% of volunteers who used the Internet to search for volunteer opportunities and to do volunteer activities, by age group, Incidence of volunteering and hours volunteered, Internet users and non-users

Use of traditional media (TV, radio, newspapers, movies, magazines, attending live events, attending performing arts/cultural events, Music - CDs, MP3s, Videos games - non-Internet)

Attitudes towards media & technology, % have a high propensity for new technologies, Security & privacy concerns about the Internet, Perceived reliability of information on the Internet

E-mail use, Text messaging [Instant messaging], Chat, VoIP (Telephone over Internet), Blogs, Wikis, Discussion boards, Most commonly used Internet applications, Post photos/videos, Contribute to personal web site.

Internet activities (e.g. Check map/find address, Look for news, Check weather/traffic, Health information, Travel information, Auctions sites, Look for job/work, Most popular search engine, Most popular news web sites, Entertainment activities (e.g. Online newspapers, Online radio [Music online], Music downloading, Online gaming, Podcasts, Online gambling, Download movies, (Streaming content vs. downloads), Online learning activities

Internet use - behaviour & engagement (Social networking sites, Attitudes towards advertising-supported content, Frequency of free downloading activity when paid services is available (e.g. file-sharing service, bit torrents), Perceived impact of Internet use on time spent with other media, with friends & family, Frequency of being online with another person present, Perceptions of parental monitoring of youth online, Frequency of various forms of Internet abuse (e.g. received a virus, phishing), % use: Anti-virus software, Block spam, Have firewalls, Use spyware/adware protection [internet security]

Online government usage, Interest in voting online [elections], Civic engagement online, Canadian culture online - importance of obtaining information from Canadians source, Methods used to find Canadians content online.

Consumers behaviour online (Get info on products, Purchase items, Make travel reservations, Pay bills online [Electronic Bill Presentment & Payment (EBPP)], Bank online [Internet banking], Make investments [online trading], Auction sites (e.g. eBay), Products & services purchased online, Preferred country of origin for shopping sites, Paid to download content, Most popular content purchased.

Also: % of Canadians indicate that a family event, such as a reunion, or other similar event would prompt them to use their vacation time, % indicate able to afford the vacation would prompt them to take a vacation, Top initiatives an employer could undertake to encourage their workers to take their vacations.

% of workers say that technological advances such as PDAs, Blackberries, Pocket PCs, Webmail, and cell phones have made it harder to get away from work [work-life balance]

% don’t take their vacation out of fear of how it will be perceived by colleagues, % ‘feel guilty’ about taking time off from work, % say they have cancelled or postponed vacation plans in the past because of work, % still check their work messages while away on vacation, % report that their employer doesn’t encourage them to take all of their vacation time they are allotted.

Includes: Have you purchased over the internet in the past month? In the past 3 months what items have you purchased over the internet? (Clothing/Accessories/Shoes, Books, Videos/DVD’s/Games, Music, Airline Tickets/Reservations, Electronic Equipment, Computer Hardware, Tours/Hotel Reservations, Event Tickets, Cosmetics/Nutrition Supplies, Toys/Dolls, Sporting Goods, Automobiles and Parts, Sports Memorabilia, Groceries)

What helps you decide which site to use for online shopping? If you purchased online in the last 3 months, what method of payment did you use? (e.g. Credit card, PayPal, Money transfer, Debit card)

Covers: Attending High Art Performances (ballet, opera, classical music concert, jazz concert), Attending Live Theatre, Wine, Beer and Food Tastings, Shopping and dining, Participatory historical activities.

Covers: Cross-Country Skiing and Snowshoeing, Downhill Skiing & Snowboarding, Golfing, fishing (recreational), Hiking, Climbing and Paddling, Recreational hunting, Ocean Activities (e.g. snorkelling, scuba diving), Participating in Extreme Air Sports (hot air ballooning, parachuting, bungee jumping, hang gliding), Sailing and Surfing, Snowmobiling and ATVing, Wildlife Viewing (e.g. whale watching), Swimming and boating (boats (recreational)), Wilderness Activities (wilderness skills courses, dog sledding, ice climbing) [Adventure travel]

Covers: Aboriginal Cultural Experiences, Attending Equestrian and Western Events, Attending High Art Performances (ballet, opera, classical music concert, jazz concert), Attending National/International Sporting Events, Attending Professional Sports Events (baseball, football, basketball, hockey, golf tournaments) Attending Theatre, Film and Music Festivals, Exercising and Jogging, Fine Dining and Spa Visits [day and overnight spa], Participating in Agro-Tourism , Shopping and Dining, Visiting Archaeological Digs and Sites, Visiting Casinos, Theatre and Comedy Clubs, Visiting Fairs and Festivals, Visiting Garden Theme Attractions, Visiting Historical Sites, Museums and Art Galleries, Visiting Theme Parks and Exhibits, Wine, Beer and Food Tastings.

Covers: Board and Blade Activities (ice-skating, inline skating or rollerblading, ice hockey, skateboarding), Boating (Boats (recreation)) and Swimming, Cross-Country Skiing and Snowshoeing, Cycling, Downhill Skiing & Snowboarding, Extreme Skiing, Golfing, Hiking, Climbing and Paddling, Horseback Riding, Recreational hunting, Ocean Activities, Participating in Extreme Air Sports (hot air ballooning, parachuting, bungee jumping, hang gliding), Sailing and Surfing, Scuba Diving & Snorkelling, Snowmobiling and ATVing, Wildlife Viewing (e.g. whale watching). [Adventure travel, Horses]