Also attitudes towards advertising by type (TV, Radio, Internet, Out-of-home, Newspaper, Magazine) - Which is most influential, most authoritative, most powerful, most effective, most engaging, most persuasive, most relevant?

Internet activities (E-mail, Participating in chat groups or using a messenger, Searching for information on Canadian municipal, provincial or federal government, Communicating with Canadian municipal, provincial or federal government, Searching for medical or health re lated information, Education, training or school work, Travel information or making travel arrangements, Paying bills - Electronic Bill Presentment and Payment (EBPP), Electronic banking, Researching investments, Playing games [online gaming], Obtaining or downloading music [music downloading], Obtaining or saving software, Viewing the news or sports, Obtaining weather reports or road conditions, Listening to the radio over the Internet [online radio], Downloading or watching television [online TV], Downloading or watching a movie [download movies], Researching community events, Research other matters (family history, parenting), General browsing (surfing), Other Internet activity, Job search, Contribute content (blogs, photos, discussion groups) [social networking sites], Make telephone calls [VoIP], Sell goods/services [aution sites]

Health and medical information sought online: Information search for lifestyle, for alternative therapy, for health care system or delivery, for drugs or medications, for surgeries, for specific diseases, for analysis of specific symptoms, Other (2005 and 2007 data only)

Government on-line activities: Searching for government related information, Filing personal income tax [E-filing taxes] , Downloading a government form, Submitting a completed form, Accessing information on a government program or service, Communicating with government departments or employees, Communicating with an elected official, Voting in a municipal, provincial or federal election, Providing opinion during an on-line government consultation, Other government on-line (GOL) activity

Education related activities online: Distance education, self-directed learning or correspondence courses, Researching information for project assignments or for solving academic problems, Communicating with teachers and peers, Communicating with administration, registering or obtaining marks (2005 data only)

Use of mobile device features [smartphone] - % report: Phone calls, Clock/alarm, Text messaging, Camera Calendar/agenda/organizer, Email, Emergencies Only, Instant messaging/Blackberry messenger, MP3’s /music/ videos, Picture/ video messaging, Web browsing, GPS or mapping services, Downloading (games, ringtones, etc), Search, Facebook mobile [social networking sites], Contests/promotions, Subscriptions/alerts, Twitter mobile (by age group)

Awareness of mobile GPS by age group, % have enabled the GPS feature on their mobile and used it to locate their position on a map,

% prefer a permanent application that accessed information right on their device, % prefer to access a website optimized for my mobile's internet browser (by smartphone type - Blackberry, iPhone, Other smartphone)

% have never downloaded a mobile application, Type of mobile apps downloaded (Games [video games], Social networking/Instant messaging, Music, Entertainment, News, Productivity & reference (e.g calendar), Health & fitness/ lifestyle, Work related, Travelling, Finance & money management, Student-related

Use of mobile phone camera, ways in which pictures taken with mobile device are shared [digital camera]

Ways in which games on played on mobile devices by age group (play games by myself, let other (e.g. my child) play games, play networked games with others)

Use of mobile device while at home, Reasons for use at home, Reasons for text massaging, % would be willing to receive ads on their mobile phone. [mobile internet, cell phone]

Leading mentions of online web radio/music service (online radio), Features of greatest interest to listeners of web-only radio

% use Blackberry, iPhone, Another type of smartphone, % have a broadcast radio app, % have a web-only radio app, % listened to broadcast app in past week vs. web-only service app

% use blogs always or sometimes in their research, use Twitter always or sometimes in their research % have been pitched via social networking, Facebook [social networking sites], Twitter

% say their workload has stayed the same since last year, % say their workload has increased in the past year, % say they proactively reach out to PR professionals more now

PR PROFESSIONALS: % circumvent traditional media for new product announcements, % circumvent traditional media for product reviews, % are pitching bloggers more than in the past, % are pitching traditional media less than in the past, % of PR professionals report more proactive inquiries from journalists. [Public relations]

% watched online most recently because they missed a show they liked on regular TV, % of online Canadians say the reason for their last visit to one of globaltv.com, ctv.ca or cbc.ca was to check the news, % say to stream a full-episode shows

% concerned about on-line security

% of online Canadians have a profile on an online social networking site (by age group and gender), % have a profile on Facebook, % of online teens have a social network profile, % have a profile on Facebook, MySpace, Windows Live Space.

% of Canadians report actively using Twitter

% online Canadians do not read store reviews before purchasing products and services online, % always read them, % read product reviews if the item is over $100, % say that they find online consumer reviews believable

% agree that price is more important than brand when booking travel online, % agree price is more important than a loyalty program when booking travel online, % report their choice of airline/hotel is directly impacted by a loyalty program