% of Canadians will spread holiday cheer via: phone calls, messages on social networking sites, e-cards, SMS.MMS, instant messaging [text messaging], physical holiday cards

Change in marketing budget in past 12 months, Agency partner support increasing in importance

What they are looking for from their primary agency, Level of involvement of my media agency, Biggest issue facing marketing industry, More marketing money will be spent in 2012 on social media [social networking sites], Broadband advertising, Mobile advertising, Shopper marketing, Content

Includes: Top ten most important work values by generation (e.g. Interesting, Work-life Balance, hours of work, Job security, Information, Benefits, Advancement, Achievement, Supervisor supportive, Use abilities, Fun, Salary, Influence)

Career identity, Career planning, Career resilience, Career self efficacy, Career anchors,

Millenials first career job expectations by gender (e.g. salary, years until first promotion, retirement age, years off for child-rearing)

Average career moves per year (# job changes, upward/downward career moves, career track changes)

% of each generation experiencing career events at least once, Top career influencers, Career expectations met, Career satisfaction [job satisfaction, worker engagement]