Sales channel usage i (OEM, Direct sales channel, VAR/Dist, System Integrator, AppExchange), Number of customers, Share of marketing dollars spent on search engines, online media, social media, print/TV/radio, Social networking sites used (LinkedIn, Twitter, Blogs, Facebook, Company-created communities, Webcasts)

Business planning approach (aggressive, cautious, no change to prior year), Outsourcing (functions outsourced)

Voluntary turnover, Reasons for turnover, Talent challenges

Technology M&A activity by sector, Anticipated exit strategy

VC activity in Canada, Key factors to raising capital, Sources of capital (e.g. Angel investors, Canadian Venture Capitalists, bankers), Venture capital returns

Worker demands - BYOD, Allow access to Internet etc., Usefulness of enterprise social networking tools

Extent of IP as a priority, IP ownership (e.g. trademarks, copyright, patents), IP disputes

View previous editions for slightly different survey coverage such as: Revenue split (perpetual license revenue, SaaS revenue, Maintenance revenue, Professional services, Hardware, Other), Use of Cloud computing

Mobile applications in development (Apps) , Mobility use for clients, Mobility use for company, Drawbacks

Of those who think social media can increase their profit believe it can do so through: Promoting their company's brand or reputation, Providing broader access to consumers, Encouraging word of mouth endorsements and referrals, Selling products or services, Gathering ideas/suggestions

Top reasons business owners cited for not using social media - % reported: They don't think it is a valuable tool, They lack knowledge about social media

Of those businesses that use social media - % use Facebook, LinkedIn, Twitter

% use social media, Which of the following social media applications (if any) do you use for business purposes (LinkedIn, Facebook, Twitter, Google+, Blogs, Role of social media among advisors, Reasons for not using social media

Growth in online users by age (Q4 2010 vs. Q4 2011) - under 18, 18-34, 35-54, 55+

Demographic break down of unique visitors by gender, region, age group, income, % share of time by site type (social networking sites, entertainment, portals, e-mail, news/information, instant messengers, games, retail), Top 10 gaining site categories - % increase (retail movies Netflix (download movies), Group buying sites - Coupons, Online trading, Online gambling, Personal finance, Consumer goods, Religion/spirituality, Gay & Lesbian

Total minutes spent and Total pages on social networking sites by age, by gender, Total minutes and total visits on Facebook, Twitter, LinkedIn, Tumblr, Pinterest

Profile of visitors to Auto web sites, Travel sites (e.g. used travel agents, $ spent on last vacation outside of Canada), Business/finance web sites (e.g. % used Internet banking, Electronic Bill Presentment and Payment (EBPP))

YouTube videos watched per viewer, Videos viewed by category (entertainment, news/info, services, sports, games), Age demographics of online video viewers

Digital advertising - total display ads by company, by category (social media, portals, entertainment, news/info, e-mail)

Mobile Internet - Smartphone penetration by region, Top mobile categories accessed (e.g. news/info, social networking, weather, search, sports, personal photo/video sharing)

# of Canadian smartphone subscribers scanned QR codes with their mobile device at least once a month, once a week, Location where QR code was scanned (e.g. magazine, poster, website, product package) and reason for scanning (product info, event info, charity info, coupon, application download)

Top searches, retailers, directories

Executives also were asked, "In your experience, what is the most common mistake creative professionals make when creating online profiles that they use for professional purposes?" % report: Not updating it often enough, Including inappropriate information, Providing too much information, Providing too little information