Canadian mobile subscribers and smartphone penetration rates, Canadian mobile Internet users by gender, by age group, Selected mobile internet activities (used downloaded application, used browser, used e-mail, accessed social networking sites / blog), Top five mobile Internet content categories

% of users recall seeing ads on their handsets, % scanned a QR code, % accessed electronic payments (mobile transactions (digital wallet))

Market share of Top-3 Canadian mobile network providers, Share of mobile operating systems in Canada (RIM - Blackberry, Apple, Google - Android, Other)

Penetration of tablet computers by gender and age group

Net Revenue Growth by Mobile Advertising Vehicle/Type: 2006-2010 (mobile messaging, mobile display/sponsorship, mobile search, other mobile, mobile content, mobile applications), Share of Canadian Mobile Net Revenue by Advtg Vehicle/Type: 2006-2010

Distribution of total Canadian mobile advertising revenue by major product/service category: 2010

Mobile advertising growth compared to other media (Television, Internet, Daily newspaper, Radio, Magazines, Out-Of-Home, Other media

Distribution of total Canada, English + French online ad revenue by major product/service category (auto, finance, leisure, entertainment, consumer packaged goods, retail, technology, telecom, media, pharma/health, other)

Advertising revenue growth by media (2009-2010) - TV, Internet, Newspaper, radio, Magazines. Out-of-home, Other media, % share of ad revenue by media

Results also by organization type (Associations, unions, community groups, Marketing/public relations firms, Public and parapublic, Private companies)

Mechanisms of evaluation used.