Concern about online reputation?  Concern that your online reputation may be harmed by content posted by someone else? 

%: Consider your own online profile when you edit or post content, Take steps to keep your personal and work online profiles separate, How your online activities might be exposing information about others, Information that you might be exposing or leaving behind while engaging in online activities

How much control do you think you have over your online reputation? Steps taken to manage your online profile (e.g. Searched my own name using a search engine, Used privacy settings on social networking sites, Decided not to post specific text, photos or video online, Checked to see what other people say about me on websites, Checked my credit report)

Online activities for work and person use (e.g. e-mail, online banking, social networking, blogging, download music, video, participate in online forums, Subscribe to online couponing services like Groupon, Living Social, Tippr etc. Use mobile phone applications [mobile Internet), Sharing my current location with family/friends, Use a business networking site like LinkedIn, Monster, etc, Use a news sharing service like Twitter, Pownce, FriendFeed, etc..

Have you ever posted information online that has harmed others or hurt relationships? What type of information did you share publicly? Have you ever posted something online that you knew had the potential to make someone uncomfortable? What were the activities that you felt positively/negatively influenced your reputation?

Have other people ever been impacted by your online activities either positively or negatively? What negative impact did your online activity have on friends and family, other people? (e.g. Identity Theft, Fired from job, Socially embarrassed, Got divorced, Been harassed or bullied, Lost a friendship, Lost custody of kids)

% rely solely on the on-line channel, % exclusively used off-line resources, % reported using both, % of respondents going on-line indicated they had visited web sites of specific mortgage lenders, % reported using an Internet search engine, % searched on Interest rates, mortgage options, mortgage calculator, % used an on-line mortgage calculator, printed out information, researched other financial products, did a financial self assessment

% of recent firsttime buyers reported the use of social media platforms for researching mortgages [scoial networking sites]

Adoption rate of Internet informational and selling practices (current and within two years), Adoption rate of Internet marketing initiatives (online catalogues, SEO, social media presences [social networling sites], Company blogs, Paid search engine advertising

Advertising revenue and growth by medium (TV - national, local, network, specialty, infomercial, Radio, Daily newspaper, Consumer magazine, Outdoor and transit (out of home OOH), Internet (Search, E-mail, Video, Display, Directories), Catalogue/direct mail, Phone directories (Yellow Pages) [Advertising spend by segment]

TV audience share by network, viewing habits, % penetration of VCR, DVD, PVR, satellite TV, digital TV by province, metropolitan area, Average weekly hours per viewer tuned by station by gender, children & teens

Average weekly hours radios tuned by gender and age group, Radio audience composition by time block, Share of radio hours tuned by major station

Newspaper (daily & community) readership by age, Weekday readership of free dailies, Circulation of specific newspapers and magazines, typical ad rates

Out of home ad rates (billboards), Weekly average in-town kilometres travelled per capita, Average minutes spent commuting by transit

Total unique Internet visitors by household income, connection speed [High Speed Access], Unique visitors to Facebook [social networking sites], Average minutes per visitor to Facebook by age group, Search engine market in Canada, Top ten advertising networks in Canada, Number of unique visitors to online gaming sites by gender and age group (2009/2010 edition)

Internet purchases in the last three months - % purchased: Books, Videos/DVD/games, Clothing/shoes, Electronic equipment, Airline tickets, Computer hardware, Event tickets, Cosmetics/nutrition, Hotel reservations.

% of Internet shoppers buy from the same site regularly, % buy from the same physical store where they also shop, % use a search engine to decide where to shop, % find their shopping destination through general surfing, Personal recommendations, Online recommendations