% watch TV on their smartphone, % have watched TV on a tablet computer, % own a tablet computer (Anglophone vs. Francophone)

PVR penetration rate (Dec 2011 vs. Jan 2005), % PVR playback viewing same day as program airing, within three days, on Sundays, % of adult viewing time spent watching recorded playback

% of time spent non-commercial television (such as DVDs, Pay TV, VOD)

Number of months it took Netflix to reach one million members in Canada after launching, average number of online videos viewed per capita each month in Canada

% of the young adults who have a Twitter account follow at least one brand, % of young social media users microblog daily

What they do on Facebook: % report - Like-ing, Commenting on a friend's status or shared content, % are fans of brands on Facebook

Amount of time spent per week on social media platforms [social networking sites]

% of 18-to-34 year olds own a smartphone, % use text messaging daily, Average number of texts sent per day, % own a cell phone and a smartphone, % downloaded a free app the week of the study vs. a paid app [Gen Y, apps]

% of 18-to-34 year-olds own a PVR (personal video recorder), % own a laptop vs. desktop

Time spent viewing particular media "yesterday" (TV, Radio, Newspapers, Magazines, Internet), Media attitudes (most authoritative, most influencial, most effective, most persuasive)

TV Facilities in Canada, VCR, DVD, Cable, Satellite penetration trends, Media technology penetration (VOD, Satellite Radio, Video mp3, PVR, Podcasting, HDTV receiver, DVD Recorder, Internet Radio, Download Music, Computer Network, HDTV Set, Analog Cable, MP3 Player, Internet Video, Digital Television, Broadband, Cell Phone)

Weekly hours tuned by market, Weekly hours tuned & weekly reach by network.

What was the main reason for stopping to watch the commercial? (What was the main reason for stopping to watch the commercial? What was the main reason for stopping to watch the commercial?) When you fast forward or skip commercials are you ever aware of the advertisers in the commercials you are skipping?

Results by age group