Results for Out of Home Advertising (OOH)
| ID #: | 39263183 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: | Highlight stats on the Out of home (OOH) advertising sector (e.g. billboards) comparing Canada & U.S. markets. Includes: % share of total ad spending by media (TV, Radio, OOH, Internet, Newspaper, Magazine, Direct mail), Top ten OOH categories, Top ten OOH advertisers, Number of outdoor companies, Number of panels available by type (Posters, Bulletins & Spectaculars , Street level, Mall posters, Airport, Murals, Transit Shelters, Indoor), Total OOH revenue. | |||||||||||||||
| Pub Date: | 1/1/2011 | |||||||||||||||
| Frequency: | Annual | |||||||||||||||
| Location Type: | Online | |||||||||||||||
| Geography: | Canada, provinces | |||||||||||||||
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| Posted/Updated: | 4/24/2012 | |||||||||||||||
| ID #: | 39273077 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: | Awareness of digital OOH advertising by age group (18-34, 35+), [Out-Of-Home], Prompted to take action after exposure to digital OOH advertising, Perception of digital OOH advertising, Likelihood of texting in response to digital OOH advertising by gender and age group and call to action (invitation to special event, a promotional offer, contest) | |||||||||||||||
| Pub Date: | 1/1/2010 | |||||||||||||||
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| Location Type: | Online | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 4/24/2012 | |||||||||||||||
| ID #: | 39267008 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: | These data provide information on the operating revenue, operating expenditures, employee salaries, wages and benefits, and operating profit margin of the advertising and related services sector. Covers Advertising agencies & Public Relations [PR], Media buyers and representatives, Display advertisers [out of home OOH], Direct mailers, Flyer distribution [flyer advertising], Specialty advertisers. | |||||||||||||||
| Pub Date: | 2/29/2012 | |||||||||||||||
| Frequency: | Annual | |||||||||||||||
| Location Type: | Online | |||||||||||||||
| Geography: | Canada, provinces | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Notes: | Hyperlink 1 to latest release information. Hyperlink 2 to full report. | |||||||||||||||
| Posted/Updated: | 2/29/2012 | |||||||||||||||
| ID #: | 39263182 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: |
Highlight stats on the Out of home advertising sector (e.g. billboards). Includes: National OOH inventory traditional & non-traditional Market share of traditional outdoor media (CBS outdoor, Pattison, Astral Media, Others), Market share of non-traditional outdoor media (NEWAD, Zoom Media), |
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| Pub Date: | 1/1/2012 | |||||||||||||||
| Frequency: | Annual | |||||||||||||||
| Location Type: | Online | |||||||||||||||
| Geography: | Canada, provinces | |||||||||||||||
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| Posted/Updated: | 1/1/2012 | |||||||||||||||
| ID #: | 39268055 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: | Canadian digital signage market by quarter. Includes: Total LCD and Plasma Digital display shipments by quarter, Digital signage and professional display market leaders [Out-of-home, OOH] | |||||||||||||||
| Pub Date: | 12/1/2011 | |||||||||||||||
| Frequency: | Quarterly | |||||||||||||||
| Location Type: | Online | |||||||||||||||
| Geography: | Canada | |||||||||||||||
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| Posted/Updated: | 12/14/2011 | |||||||||||||||