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| ID #: | 39272569 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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Survey of Canadian marketers and their outlook for the industry. Includes: My salary has increased, My work week has increased, Greatest stressor (e.g. work-life balance, Keeping motivated, delivering ROI), Biggest attraction when planning career move Change in marketing budget in past 12 months, Agency partner support increasing in importance What they are looking for from their primary agency, Level of involvement of my media agency, Biggest issue facing marketing industry, More marketing money will be spent in 2012 on social media [social networking sites], Broadband advertising, Mobile advertising, Shopper marketing, Content Biggest ad-spend categories of 2010, |
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| Publication Date: | 12/1/2011 | |||||||||||||||
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| Location Type: | Offline | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 12/1/2011 | |||||||||||||||
| ID #: | 39271018 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: | Advertising and marketing executives were asked, "In your opinion, what is the most annoying or overused buzzword in the creative/marketing industry today?" | |||||||||||||||
| Publication Date: | 1/13/2011 | |||||||||||||||
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| Location Type: | Online | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 1/13/2011 | |||||||||||||||
| ID #: | 39269321 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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Survey of Canadian marketers. Includes: Biggest issues facing the marketing industry - % said ROI pressure, Media fragmentation, Consumer control, % said their brand's image awareness has improved, Priority for my brand's development in the immediate future, Relationship with creative agency When it comes to innovation my focus is on: product innovation, customer action, connection planning/media strategy, % report an increase in marketing budget, % report their marketing department is growing, % say the influence of marketing in the overall company has grown, % say my media agency's strategic input is as important as that of my principle creative agency, What marketers are looking for from their principal creative agency Top three job stressors for marketers, Top job-switching attractions, Typical length of workweek in hours, % consider their Blackberry/iPhone as a "friend" Top 10 industries for advertising spending, |
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| Publication Date: | 12/1/2009 | |||||||||||||||
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| Location Type: | Offline | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 12/23/2009 | |||||||||||||||
| ID #: | 39267754 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Description: |
Survey of marketers on the state of the industry. Includes: Biggest issue currently facing the marketing industry (% reporting: Economy, ROI pressure, Ad clutter, Media fragmentation, Consumer being in control, Integration, Media advertising costs) In the past 12 months, my brand's ad image has improved, stayed the same, decreased, To reach the consumer in the immediate future, the priority for my brand development will be: A social strategy, Better execution of existing programs, Better product innovation, A better retail environment, More innovative research. In the area of innovation my focus is: Customer action-related, product innovation, Improving process. Which partner's support is increasingly important to your brand - PR, Retail agency, Interactive agency, Research agency, Promotional, Media agency, Design, Direct marketing agency. Length of work week, Greatest job stressor (work-life balance, Delivering ROI, Staying current on industry trends, Keeping motivated), Biggest attraction when planning a career move, Factor that most influences loyalty to my company. Relationship with my principal creative agency. |
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| Publication Date: | 12/1/2008 | |||||||||||||||
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| Location Type: | Offline | |||||||||||||||
| Geography: | Canada | |||||||||||||||
| Hyperlink 1: | This information available to subscribers only. For more information click here | |||||||||||||||
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| Posted/Updated: | 1/10/2009 | |||||||||||||||
| ID #: | 39264158 | |||||||||||||||
| Title: | This information available to subscribers only. For more information click here | |||||||||||||||
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Survey of senior marketing executives. Includes: My marketing department is growing in size, The influence of marketing in the overall company is growing in size. When it comes to new marketing media, in 2007 I will spend the most money on: Broadband advertising, Social media, Viral marketing, Mobile advertising (SMS, podvertising), WOM, Blogs, Advergaming. Which partners support is increasing important to my brand? (media agency, retail agency, promotional, interactive agency, design, direct marketing agency, research agency) In the future to reach the consumer, the priority for my brand development will be: Better product innovation, Better execution of existing programs, Build a better retail environment, Have a social strategy, More innovative research (beyond focus groups) Level of job satisfaction, Morale in marketing department, Factors that influence loyalty for present employer, Relationship with current Ad Agency ( AOR) and current Marketing Agency. Biggest issue facing the marketing industry currently is: ROI pressure, Media fragmentation, Ad clutter, Consumer being in control, Accountability, Corporate responsibility, Media advertising costs, Integration When it comes to marketing disciplines, in the past 12 months I have spent the most money on: Traditional media (newspaper, TV, radio, Out of home), Online and websites, Sponsorship, PR, Point of Sale, Direct marketing |
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| Publication Date: | 3/1/2007 | |||||||||||||||
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| Location Type: | Offline | |||||||||||||||
| Geography: | Canada | |||||||||||||||
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| Posted/Updated: | 3/21/2007 | |||||||||||||||