Growth in online users by age (Q4 2010 vs. Q4 2011) - under 18, 18-34, 35-54, 55+

Demographic break down of unique visitors by gender, region, age group, income, % share of time by site type (social networking sites, entertainment, portals, e-mail, news/information, instant messengers, games, retail), Top 10 gaining site categories - % increase (retail movies Netflix (download movies), Group buying sites - Coupons, Online trading, Online gambling, Personal finance, Consumer goods, Religion/spirituality, Gay & Lesbian

Total minutes spent and Total pages on social networking sites by age, by gender, Total minutes and total visits on Facebook, Twitter, LinkedIn, Tumblr, Pinterest

Profile of visitors to Auto web sites, Travel sites (e.g. used travel agents, $ spent on last vacation outside of Canada), Business/finance web sites (e.g. % used Internet banking, Electronic Bill Presentment and Payment (EBPP))

YouTube videos watched per viewer, Videos viewed by category (entertainment, news/info, services, sports, games), Age demographics of online video viewers

Digital advertising - total display ads by company, by category (social media, portals, entertainment, news/info, e-mail)

Mobile Internet - Smartphone penetration by region, Top mobile categories accessed (e.g. news/info, social networking, weather, search, sports, personal photo/video sharing)

# of Canadian smartphone subscribers scanned QR codes with their mobile device at least once a month, once a week, Location where QR code was scanned (e.g. magazine, poster, website, product package) and reason for scanning (product info, event info, charity info, coupon, application download)

Top searches, retailers, directories

Most frequent ways to solicit Canadians for charitable donations (telephone, e-mail, social networking sites, % of Canadians are trusting of online donating, online retail purchases, online banking

% of Canadians donated via social media, % think donating by text messaging is secure, % of Canadians identify the following as important or very important factors in motivating them to make charitable donations online: easier/faster, more traceable, safer/more secure, can confirm legitimacy of organization I'm donating to

Concern about online reputation?  Concern that your online reputation may be harmed by content posted by someone else? 

%: Consider your own online profile when you edit or post content, Take steps to keep your personal and work online profiles separate, How your online activities might be exposing information about others, Information that you might be exposing or leaving behind while engaging in online activities

How much control do you think you have over your online reputation? Steps taken to manage your online profile (e.g. Searched my own name using a search engine, Used privacy settings on social networking sites, Decided not to post specific text, photos or video online, Checked to see what other people say about me on websites, Checked my credit report)

Online activities for work and person use (e.g. e-mail, online banking, social networking, blogging, download music, video, participate in online forums, Subscribe to online couponing services like Groupon, Living Social, Tippr etc. Use mobile phone applications [mobile Internet), Sharing my current location with family/friends, Use a business networking site like LinkedIn, Monster, etc, Use a news sharing service like Twitter, Pownce, FriendFeed, etc..

Have you ever posted information online that has harmed others or hurt relationships? What type of information did you share publicly? Have you ever posted something online that you knew had the potential to make someone uncomfortable? What were the activities that you felt positively/negatively influenced your reputation?

Have other people ever been impacted by your online activities either positively or negatively? What negative impact did your online activity have on friends and family, other people? (e.g. Identity Theft, Fired from job, Socially embarrassed, Got divorced, Been harassed or bullied, Lost a friendship, Lost custody of kids)

Survey includes responses from adults and children 8-17.

Number of sources consulted by type (online, offline, consumer voice, brand voice) during the purchase process of specific product types (Automotive, Baby care, Financial, Food & Drink, Mobile phones & accessories, Over the counter medicines, PC / Lap Top / tablet, Personal care, Travel) - covers: becoming aware, choosing product and where to buy

% of Canadians trust comments people write about brands, % of Canadians write comments online by reason (share, help, praise, complain) and product type (Automotive, Consumer electronics, Financial, l Food & Drink, Music & movies, Personal car) [Social Networking Sites]

% who've done mobile banking in the last 12 months have used their bank's mobile application vs. % who simply use their smartphone browser to access the bank's website, % of Canadian smartphone users indicated they primarily conduct their banking transactions using their mobile devices.

When asked why they haven't used mobile banking, % said online banking suited them just fine, % said they prefer other methods of banking (in person, ABM, telephone, etc.), % said they had security concerns about using their mobile phones to do banking, % said security is their biggest concern about mobile banking

Most common mobile banking functionalities used by smartphone users include: checking account balances, paying a bill, [Electronic Bill Presentment and Payment (EBPP)] transferring funds, emailing money, buying and selling mutual funds

Canadians who are already using mobile banking apps still have a wish list of functionalities they'd like to have - % report make mobile payments using their smartphones, the ability to add a payee, personal finance management/budgeting tools, the ability to live chat with a bank associate. [mobile internet, internet banking, mobile banking]