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Consumers

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Also see subject headings Consumer Confidence and "Green Consumers"

 

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ID #:   39272766
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Consumer confidence index. Outlook for Canadian economy, Outlook for personal financial situation, % are getting ahead financially compared to one year ago, % standing still, losing ground

% are focusing on reducing debt, spending less, saving/investing more

Job anxiety, How far would you move for employment reasons? [relocation]

 
Publication Date:   2/10/2012
Frequency:    
Location Type:   Online
Geography:   Canada, provinces
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Posted/Updated:   2/10/2012
 
 
 
ID #:   39272744
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   % of Canadians said they believed they likely would be able to achieve financial health in 2012, % said they intend to cut down on non-essentials, stick to a budget [household budget], use Interac Debit cards, better manage credit cards

% rate their personal financial health as good or very good, % worried about their financial health, % believe that it will be an important priority to save money in 2012

 
Publication Date:   2/7/2012
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Posted/Updated:   2/7/2012
 
 
 
ID #:   39272714
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Post Christmas shopping poll. Did you spend more than you intended to during the holiday season? (2011 vs. 2010), How much over budget did you spend? Which of the following helped you stick to your budget? (Didn't want to go into debt or increase my debt load, Keeping track of my spending by making a budget and sticking to it, Knowing how much I had to spend and once the money was gone that was it, Having a savings goal in mind I wanted to reach.
 
Publication Date:   1/31/2012
Frequency:    
Location Type:   Online
Geography:   Canada, provinces
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Notes:   Hyperlink 1 to highlights. Hyperlink 2 to graphs.
Posted/Updated:   1/31/2012
 
 
 
ID #:   39272678
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Survey on what influences Canadian consumer purchasing decisions. Includes: % of Canadians reported caring more about an editor's opinion vs. celebrity's, When Canadians are ready to purchase a product or service today, % report the go-to research sources are: Facebook, Twitter [social networking sites], Blogs, Company websites, Newspapers, TV, radio, magazines, YouTube

Some highlight comparisons of 18-34 year olds and Baby Boomers (55+) on top research sources (YouTube, Blogs, Company websites)

If a blogger posts a positive product review that is contradictory to a traditional news report, % of Canadians believe traditional media, vs. % of self-identified influencers, % of self-identified "early adopters" of new products and services and % of avid smart phone app users count on blogs as one of their top research tools, when considering buying a product or service

% of Canadians would visit their favourite stores online to stay in the know, % of Canadians admit conducting research simply as a means to justify their purchase.

 
Publication Date:   1/24/2012
Frequency:    
Location Type:   Online
Geography:   Canada
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Posted/Updated:   1/24/2012
 
 
 
ID #:   39272650
Title:   This information available to subscribers only. For more information click here
Source:  
 
Description:   Global survey of online behaviour. Includes Canadian specific highlights. % expect increase in Timeshifted TV watching, Location-based services, Watch on-demand Internet video. (online video), User-created video, Professionally created video, Internet banking

Number of sources consulted by type (online, offline, consumer voice, brand voice) during the purchase process of specific product types (Automotive, Baby care, Financial, Food & Drink, Mobile phones & accessories, Over the counter medicines, PC / Lap Top / tablet, Personal care, Travel) - covers: becoming aware, choosing product and where to buy

% of Canadians trust comments people write about brands, % of Canadians write comments online by reason (share, help, praise, complain) and product type (Automotive, Consumer electronics, Financial, l Food & Drink, Music & movies, Personal car) [Social Networking Sites]

 
Publication Date:   1/17/2012
Frequency:    
Location Type:   Online
Geography:   Canada, selected countries
 
Hyperlink 1:   This information available to subscribers only. For more information click here
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Posted/Updated:   1/17/2012
 
 
 
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