The Business Researcher Newsletter

March 31, 2006 Volume 9 Number 3

 

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Opening Comments

 

Hello,

Welcome to the March issue of the BR Newsletter.

Statistics Canada released their December 2005 business counts a couple of weeks ago so our Canadian Industry Profiles have been updated with the new data. For more information see: http://www.gdsourcing.com /SBDC.htm#CIP

Statistics Canada undertook a "deathing project" prior to releasing the new data to "clean up" their database. While the process sounds menacing, the aim was only to eliminate inactive establishments.  No civil servants were hurt in the process!   The result was that there was a noticeable drop in the number of businesses identified in many industry sectors. 

This decline in counts is due primarily to methodology and not to any economic factors and affects mostly small non-complex businesses in the indeterminate and 1 to 4 employee-range.   In our next newsletter we will examine the issue more closely and will provide guidance on year to year comparisons.  In the meantime just remember this discrepancy exists before jumping to any conclusions about "lost" businesses.

I hope you find this issue helpful.

John White
GDSourcing - Research & Retrieval

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What's New at www.gdsourcing.com   -  Students, Antibiotics, Asia Pacific

 

The following site summaries were added to the GDSourcing web site over the last month.

 

 

Canadian Federation of Students
Site: http://www.cfs-fcee.ca

Site Summary: http://www.gdsourcing.com /works/CFS.htm
Fact Sheets and Advisories on various topics related to post-secondary students and post-secondary education. (E.g. tuition)

 

 

National Information Program on Antibiotics
Site: http://www.antibiotics-info.org

Site Summary: http://www.gdsourcing.com /works/NIPA.htm
Information on attitudes towards antibiotics and antibiotic resistance in Canada

 

 

Asia Pacific Foundation of Canada
Site: http://www.asiapacific.ca

Site Summary: http://www.gdsourcing.com /works/Asiapacific.htm
Data related to international trade, investment, tourism, and demographics between Canada and Asia Pacific nations.

 

Return to Table of Contents

 

Statistics Canada releases

 

The following statistics were released by Statistics Canada over the last month. We have listed those releases we feel are of the most interest to Canadian entrepreneurs.

Very few of these statistics are available on-line. The URL listed is a direct link to the press release associated with the data. It provides contact and ordering information. If you want to purchase any publication related to these releases please see our web site:
 
http://www.gdsourcing.com/works/StatCan.htm 

We offer a 20% discount on most Stats Can publications and a 10% discount on Stats Can electronic products. For more information you can reach us at contact@gdsourcing.com. Put "StatsCan" in the subject line of your e-mail.

For a complete list of all Stats Can releases click here: Stats Link Canada 

  

 

AGRICULTURE

 

Poultry and eggs 2005

http://www.statcan.ca/Daily/English/060302/d060302b.htm

 

Farm operating revenues and expenses 2004

http://www.statcan.ca/Daily/English/060314/d060314f.htm

 

 

ARTS & CULTURE

 

Profile of Selected Culture Industries in Ontario

http://www.statcan.ca/Daily/English/060308/d060308a.htm

 

International trade in culture services 2003

http://www.statcan.ca/Daily/English/060328/d060328b.htm

 

 

BUSINESS SERVICES

 

Automotive equipment rental and leasing 2004

http://www.statcan.ca/Daily/English/060307/d060307c.htm

 

Specialized design services 2004

http://www.statcan.ca/Daily/English/060301/d060301d.htm

 

Language Industry Survey 2004

http://www.statcan.ca/Daily/English/060303/d060303a.htm

 

Accounting services price indexes

http://www.statcan.ca/Daily/English/060309/d060309d.htm

 

Survey of Suppliers of Business Financing 2004

http://www.statcan.ca/Daily/English/060313/d060313b.htm

 

Annual Survey of Commercial and Industrial Machinery and Equipment Rental and Leasing  2004

http://www.statcan.ca/Daily/English/060314/d060314c.htm

 

Geomatics Industry Survey 2004

http://www.statcan.ca/Daily/English/060315/d060315e.htm

 

Employment services industry 2004

http://www.statcan.ca/Daily/English/060317/d060317c.htm

 

Survey on Financing of Small- and Medium-sized Enterprises 2004

http://www.statcan.ca/Daily/English/060323/d060323b.htm

 

Management, scientific and technical consulting services 2004

http://www.statcan.ca/Daily/English/060324/d060324d.htm

 

 

CONSTRUCTION & REAL ESTATE

   

Residential construction investment Fourth quarter of 2005 and annual 2005

http://www.statcan.ca/Daily/English/060301/d060301c.htm

 

Real estate rental and leasing and property management industries 2004

http://www.statcan.ca/Daily/English/060315/d060315d.htm

 

 

DEMOGRAPHICS

Immigrants who leave Canada 1980 to 2000
http://www.statcan.ca/Daily/English/060301/d060301b.htm

 

Women in Canada
http://www.statcan.ca/Daily/English/060307/d060307a.htm

 

Parents with adult children living at home 2001
http://www.statcan.ca/Daily/English/060321/d060321c.htm

 

New Frontiers of Research on Retirement
http://www.statcan.ca/Daily/English/060327/d060327b.htm

 

 

EDUCATION

  

Adult education and its impact on earnings 1993 to 2001

http://www.statcan.ca/Daily/English/060324/d060324a.htm

 

Who gets student loans? 2000

http://www.statcan.ca/Daily/English/060324/d060324c.htm

 

 

GOVERNMENT

 

Biotechnology spending by the federal government 2004/05
http://www.statcan.ca/Daily/English/060309/d060309c.htm

 

Federal science expenditures intended to directly benefit developing countries 2004-2005 (preliminary)

http://www.statcan.ca/Daily/English/060323/d060323c.htm

 

 

HEALTH

 

Induced abortions 2003

http://www.statcan.ca/Daily/English/060315/d060315c.htm

 

 

JUSTICE

 

Youth custody and community services 2003/04
http://www.statcan.ca/Daily/English/060328/d060328a.htm

 

 

MARKET

 

Canadian economic accounts Fourth quarter 2005, December 2005 and annual 2005

http://www.statcan.ca/Daily/English/060228/d060228a.htm

 

Labour productivity, hourly compensation and unit labour cost Fourth quarter and annual 2005
http://www.statcan.ca/Daily/English/060310/d060310b.htm

 

Business Dynamics in Canada
http://www.statcan.ca/Daily/English/060310/d060310d.htm

 

National balance sheet accounts Fourth quarter, 2005 and annual 2005

http://www.statcan.ca/Daily/English/060317/d060317a.htm

 

Trends in the prices of rurality 1949 to 2005
http://www.statcan.ca/Daily/English/060322/d060322b.htm

 

 

PRIMARY

 

Crude oil and natural gas December (Preliminary) and annual 2005 (Preliminary)

http://www.statcan.ca/Daily/English/060228/d060228c.htm

 

 

TRADE

 

Canadian exporters and a booming China 1998 to 2004
http://www.statcan.ca/Daily/English/060314/d060314b.htm

 

Canada's place in world trade 1990 to 2005
http://www.statcan.ca/Daily/English/060316/d060316b.htm

 

Annual wholesale trade 2004
http://www.statcan.ca/Daily/English/060322/d060322a.htm

 

Automotive repair and maintenance services 2004
http://www.statcan.ca/Daily/English/060322/d060322c.htm

 

Profile of Canadian exporters 1993-2004
http://www.statcan.ca/Daily/English/060324/d060324b.htm

 

Annual retail trade 2004

http://www.statcan.ca/Daily/English/060327/d060327a.htm

 

Non-store retailers 2004
http://www.statcan.ca/Daily/English/060327/d060327d.htm

 

Canada's merchandise trade with the European Union 1995-2004

http://www.statcan.ca/Daily/English/060328/d060328c.htm

 

 

Return to Table of Contents

 

Researching Salaries & Wages

 

 

References in this article have been sourced from the Stats Link Canada database 

 

 

 

Salaries and wages are not usually at the top of an entrepreneur's "to research" list.  Yet it is an important consideration whether you are intending to hire employees or not.

 

First of all it is a useful "reality check".  Aspiring entrepreneurs can often let their enthusiasm cloud their performance expectations. Typically the primary advantages of self-employment, especially in the first years of business, are not financial.

 

According to an RBC Financial survey nearly half (42%) of new entrepreneurs expect their income situation to improve in their first year of business while in reality only 34% of business owners actual experience this growth.  In fact just as many business owners see a decrease in income.  Most new entrepreneurs do not even anticipate this possibility.  In most cases they are overly optimistic.  One quarter of new entrepreneurs expect their new venture to provide 100% of their household income yet in reality less one in six business owners (16%) achieve this level.

 

Click here to view more information about this Stats Link Canada reference

 

 

 

The harsh reality is that overall the average self-employed income is consistently lower than the overall average full-time employee income.  In 2001 the difference was nearly $1000 (Self-employed $42,639 vs. Employed $43,450). By 2004 it has grown to an estimated $5000 discrepancy (Self-employed: $38,000 vs. Employed $43,000).

 

 

 

Average Employment Income for Full-Time Year Employment
(2001 Census)

Self-employed Paid Employees
      Women $30,775 $35,332
      Men $47,148 $49,611
      Total $42,639 $43,450

 

 

Of course the immediate objection among entrepreneurs is that these figures are averages that do not apply to their specific venture.  It is a good point so it is wise to use detailed results from the 2001 Census to establish an appropriate realistic benchmark.  Through the Census you can compare employee income with self-employed income by occupation, by industry, by province and metropolitan area and by the presence of paid help. 

 

For example self-employed Dieticians & nutritionists with employees working in Alberta made on average $65,068 in 2000 while their colleagues without employees made $18,321.

 

Unfortunately there is not a more current resource that provides the same level of detail for the self-employed. 2006 is a Census year but salary and wage results will not be available until the end of 2007 at the very earliest.  Make no mistake however the underlying reality of the 2001 Census data - the discrepancy in income among employees, self-employed with employees and self-employed without employees - still exists.  Use the data as a benchmark to ground your expectations and refine the cash flow portion of your business plan. 

 

To look up your own occupation and industry see the following links:

 

2001 Census Income Data by Province

http://www12.statcan.ca/english/census01/shared/redirectproduct.cfm?ips=97F0012XIE2001049

 

2001 Census Income Data by Metropolitan Area
http://www12.statcan.ca/english/census01/shared/redirectproduct.cfm?ips=97F0012XIE2001053

 

 

Some may find this whole process a bit depressing.  While it is helpful to know ahead of time, people are generally reluctant to know how much less they will make when they set out on their own. Don't let it get you down.  Remember "independence" and "sense of accomplishment" are "priceless" attributes of being your own boss!  Besides, if the prospect of lower than expected income significantly dampens your enthusiasm perhaps you need to reconsider your entrepreneurial goals.

 

Salary research is also an excellent tool for determining pricing especially if you are providing a consulting service or a service that is essentially an outsourced occupation (e.g. virtual assistant).  By knowing the "going rate" for full-time employees in your occupation, you can ensure that your prices are in-line with industry realities.  As an outsourced occupation your rates should match employee wages plus a premium since the employer will have no training expenses or employer costs related to your specialized services.

 

Salary research also helps you to ensure you are compensating your employees according to industry standards. 66% of small businesses indicate that they have trouble finding qualified staff so you want to make sure you are competitive with your employee wages.

 

The above Census data provides a valuable baseline but clearly average wages have changed since 2000 (the salary reference year for the 2001 Census).

 

There are a number of online resources that can assist you on accessing more current employee wage information.  These include:

 

 

Labour Market Information - Wages & Salaries

http://www.labourmarketinformation.ca/standard.asp?ppid=43&lcode=E

(Wage information by occupation and city or region)

 

 

SalaryExpert.com

http://www.salaryexpert.com/

(Use Free Calculator for data by occupation and metropolitan area)

 

 

Job Futures

http://www.jobfutures.ca

(Outlook for occupation and average hourly earnings.  Also % self employed by occupation)

 

 

Robert Half Technology Releases 2006 Salary Guide for IT Professionals (U.S. & Canadian data)

http://www.newswire.ca/en/releases/archive/January2006/25/c0396.html (Highlights)

http://www.roberthalftechnology.com/FreeResources (Request free copy)

 

 

Accounting and Finance Starting Salaries to Increase 2.5 Percent in 2006 (U.S. & Canadian data)

http://www.newswire.ca/en/releases/archive/January2006/24/c0031.html (Highlights)

http://www.accountemps.com/FreeResources (Request free copy)

 

 

Starting salaries for administrative professionals to rise in 2006

http://www.newswire.ca/en/releases/archive/January2006/31/c2042.html  (Highlights)

http://www.officeteam.com/FreeResources (Request free copy)

 

 

Payroll employment, earnings and hours (By industry and province but NOT occupation)

http://www.statcan.ca/Daily/English/060227/d060227c.htm (CANSIM tables)

 

 

Also of interest will be negotiated wage settlements.  These help to determine current wage increases by province and sector. You can review these in the publication:

 

Major Wage Settlements by Month
(Human Resources and Social Development Canada)
http://dsp-psd.pwgsc.gc.ca/Collection/HS22-1-2006-03-15E.pdf


There are also a number of specialized indexes produced by Statistics Canada for various occupations and projects (e.g. Construction Union Wage Rate Index)  An index tracks the relative change in expenses and wages.  For more information on these please see the Stats Link Canada database under "Market Research - Workplace - Salaries"

 

Your "to research" list is likely already quite lengthy.  Nevertheless add this one item.  Do not guess at your own and your employee's wages.  Find out ahead of time and eliminate one more uncertainty from your business venture.

 

Return to Table of Contents

 

Don't Forget to Ask for the Data You Need

 

It is easy to become lazy while researching on the Internet.  If you do not immediately see the detail you are looking you for there is the urge to abandon the current site in your rush to click on the next one from your search results list.

It is important to remember that "humans" are a vital part of any online research strategy.  Use the Internet as a filter as opposed to a bucket.  It is not simply a tool to collect information but rather one that effectively separates useless resources from those with greater potential   Once your "filter" identifies all the resources that are closely related to your research needs, follow up with any contacts that are listed.  These "human resources" can often provide either further information beyond what is identified at their web site or provide guidance to other online and/or offline resources.  In many cases there are no charges involved.

This is especially true when researching on the Statistics Canada web site.  The Daily is the simplest and most effective way to locate data at the Stats Can web site.  Its releases are dense with highlight information and consequently with keywords that are in context. Each release also contains information on how you can access more details. These include related publications as well as CANSIM tables where you can purchase specific variables.  There are also names, e-mail addresses and telephone numbers of "real live human beings."  It is crucial to your research success that you follow up with these individuals to find out what additional information is available.

In some cases further details will involved custom orders and research fees.  But often you will be e-mailed free information or even full "data release packages".  These hidden resources do not bear Stats Can publication numbers nor are they listed in the Statistics Canada online catalogue.  The only way to access them is to ask.

An example of a data release package is for the survey of Specialized Design Services 2004.  The Daily release is located here: http://www.statcan.ca/Daily/English/060301/d060301d.htm 

If we were interested in Interior Design the release would tell us the following limited highlights:

Interior design firms generated one-quarter of operating revenues of the entire Specialized design services industry in 2004 and their growth rate was + 14%

If we follow up with the CANSIM table reference we could then purchase the following details for Interior Design firms by province covering the years 1998-2004 for $3.00 per time series:

  • Operating revenue,
  • Operating expenses,
  • Salaries, wages and benefits,
  • Operating profit margin (Percent),
  • Number of active establishments (Units)

If however we request the data release package from the contact listed we are provided with all of the CANSIM information free of charge as well as additional detailed tables:

 

Summary data for Interior Design Firms
(provincial data also provided in report)
  Operating Revenue Salaries, Wages & Benefits, Operating Expenses Operating Profit Margin Number of Establishments
2004 618.1 173.2 540.3 12.6 3,067
2003 541.6 158.1 494.6 8.7 2,749
2002 561.2 150.9 514 8.4 2,639

 

Distribution of operating revenue by design activity for Interior Design Firms (%)

Design Consultation Provision of Design Services Project Management Other
2004 32 34 13 21
2003 32 34 11 23
2002 33 38 12 17

 

Distribution of operating revenue by type of client for Interior Design Firms (%)
Households & individuals Business Government & Public Institutions Foreign Consumers
2004 41 45 5 8
2003 42 46 5 7
2002 30 53 8 9

 

Operating Expenses by Type for Interior Design Firms
(% of total operating revenue)
Salaries, Wages, Benefits Professional fees & subcontract Advertising Depreciation Occupancy & other rental Materials, components & supplies Other
2004 31 11 1 1 4 30 11
2003 33 9 1 2 5 34 11
2002 30 11 1 2 4 31 14

 

By simply e-mailing the contact listed we were able to get a wide variety of additional data for free.  In fact we even saved $150 - the CANSIM charge for the summary data for all provinces.

Don't be shy.  Ask for the data your need.  You may be pleasantly surprised!

 

Return to Table of Contents

More information on the Interior Design Sector

   

Click here to see the latest Interior Design stats referenced in the Stats Link Canada database. 

For more industry performance data see the Canadian Industry Profile: 541410 - Interior Design Services   

 

 

 

 

 

Interior Design Reference Publications

 

Return to Table of Contents

 

Small Business Stats Facts

 

Each Business Researcher Newsletter ends with a collection of five statistics related to Canadian small businesses.

Click here to see the latest Canadian Small Business stats referenced in the Stats Link Canada database. 

 

 

  1. What are the average liabilities outstanding for small businesses in Canada?

Source: Statistics Canada (March 2006)
(
Click here to view more information about this
Stats Link Canada reference
)

 

  1. Of exporters who survived from 1993 to 2002, how many were small businesses and what is their share in the value of exports in 2002?

Profile of Canadian Small Business Exporters that Survived from 1993 - 2002  (2002 Exports)

  Number of Exporters % of Exporters % of Total Export Value Average Value of Exports per Firm
1 to 4 2,478 13.7 1.0 $1,145
5 to 19 6,087 33.8 3.1 $1,478

Source: Industry Canada (Nov 2005)
(
Click here to view more information about this
Stats Link Canada reference
)

 

  1. What is prevalence rate of female business ownership and early-stage entrepreneurial activity in Canada?

Entrepreneurial Activity Among Canadians

  Early-Stage Entrepreneurial Activity Established Business Ownership

Prevalence among Canadian Women

5.56% 5.09%

Prevalence among Canadian Men

14.21% 9.72%

Source: GEM (March 2006)
(Click here to view more information about this
Stats Link Canada reference
)

 

 

  1. Who works longer?  Employees or the Self-employed?

Average hours worked per week in 2004:

Employees: 35.5 hours
Self-employed: 41.7 hours

Source: Industry Canada  (Feb 2006)
(Click here to view more information about this
Stats Link Canada reference
)

     

  1. Who works longer?  Self-employed with paid help or without paid help?

Source: Industry Canada  (Feb 2006)
(Click here to view more information about this
Stats Link Canada reference
)

 

 

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