- Release no. 1: Tuesday, March 13, 2007
- Population and dwelling counts
- Release no. 2: Tuesday, July 17, 2007
- Age and sex
- Release no. 3: Wednesday, September 12, 2007
- Marital status (including common-law status)
- Families and households
- Housing and shelter costs2 (including dwelling characteristics)
- Release no. 4: Tuesday, December 4, 2007
- Language
- Mobility and migration
- Immigration and citizenship
- Release no. 5: Tuesday, January 15, 2008
- Aboriginal peoples
- Release no. 6: Tuesday, March 4, 2008
- Labour (including labour market activity, industry and occupation)
- Place of work and commuting to work (including mode of transportation)
- Education
- Language (including language of work)
- Release no. 7: Wednesday, April 2, 2008
- Ethnic origin and visible minorities
- Release no. 8: Thursday, May 1, 2008
- Income and earnings
- Housing and shelter costs
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The Business Researcher Newsletter |
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March 9, 2007 Vol 10, No 2 |
Celebrating Our 10th Year! |
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| Introduction | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Welcome to the second issue of 2007. We are all very excited about the up-coming Census release. It will still be a number of months before we get to see the exciting data such as income, ethnic origin and family composition but it all has to start somewhere. Over the course of the 2006 Census release we plan to facilitate small business access to this vital market research tool through reviews, tips and data products. If you ever have a question about sourcing Census data please do not hesitate to contact us at contact@gdsourcing.com In this issue we provide an overview of the 2006 Census release schedule and a review of GeoSearch 2006. Our 10th Anniversary "celebration" also continues with a look at urban entrepreneurs. I hope you find this issue helpful. John White
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| Statistics Canada Releases | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Agriculture Farm cash receipts - Annual Fruit and vegetable production Wool disposition and farm value -
2005 Statistics on income of farm
operators - 2004 Canadian Potato Production - 2006
(revised) Agriculture value added account Balance sheet of the agricultural
sector Farm business cash flows
Arts, Culture & Recreation Revenue fluctuations for newspaper
publishers
Business & Financial Services Biotechnology Use and Development
Survey - 2005 (preliminary) Research and development (R&D)
personnel in Canada, 1995 to 2004
Consumer Services Annual Survey of Consumer Goods
Rental - 2005
Demographics A Portrait of Seniors in Canada Annual Demographic Estimates: Census
Metropolitan Areas, Economic Regions and Census Divisions, Age and Sex,
2001 to 2006 Postcensal population estimates by
marital status Marriages - 2003
Economic Indicators Recent trends in output and
employment Composite Index - Leading indicators Labour Force Historical Review 1976
to 2006 Foreign control in the Canadian
economy 2004 Canadian economic observer Foreign and Domestic Investment in
Canada - 2006 Financial and taxation statistics
for enterprises Canada's unemployment mosaic, 2000
to 2006 Provincial Labour Productivity
Growth, 1997 to 2005
Education Educational services and the
disabled child
Environment The Waste Management Industry
Survey: Business and government sectors, 2004 Sales of environmental technologies
and services
Health Going to the doctor Cancer Incidence in Canada, 1992 to
2003 Depression and work impairment
Hospitality Annual Survey of Traveller
Accommodation - 2005 International travel account Business Conditions Survey:
Traveller accommodation industries Domestic travel - Annual (2005) Travel arrangement services 2005
Information Technology Annual Survey of Software
Development and Computer Services - 2005
Justice & Security Criminal victimization in the
workplace Police-reported data on organized
crime, hate-motivated crime and cyber crime 2005
Manufacturing Business Conditions Survey:
Manufacturing industries
Primary & Energy Sector Oil and Gas Extraction - 2003
Psychographics Time spent with family on a typical
workday, 1986 to 2005
Trade Monthly Survey of Large Retailers
Transportation For-hire motor carriers of freight,
annual supplement - Financial statistics - 2005 Air Carrier Traffic at Canadian
Airports
Workplace Gender differences in quits and
absenteeism in Canada
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The excitement in building! The foundation of all Canadian demographic information, the weighting of every poll and survey, the key-stone of consumer market research is about to be updated. Next week the first 2006 Census results will be released to much fanfare and celebration - at least in the market research community. On March 13th 2007 (two days before the Ides), the first population and dwelling figures will be available. They are only a few morsels of data but every feast has to start somewhere. As in the past the full 2006 Census release will be staggered over a number of months. The following is the current release schedule:
It appears that the dissemination of the 2006 Census via the Internet will be similar to 2001. Highlight tables and analytical reports will be used. For the most part Census Metropolitan Area data will be the most detailed geographical information available for free online. We will provide a review of each data release as it occurs and will look at all the access options available to small businesses and new entrepreneurs (i.e. those that are cost effective!). For further information about the 2006 Census see the Statistics Canada Census web site: http://www12.statcan.ca/english/census/index.cfm
GeoSearch 2006 The first 2006 Census dissemination tool we are able to examine is GeoSearch 2006. This interactive mapping application is primarily designed to help you navigate through the Census geography structure but once data is available it will also contain population and dwelling statistics. While this is fairly basic demographic information it is nevertheless a vital (and free) tool for market size estimates at a small neighborhood level. For example you can combine the dwelling data with expenditure data from the Survey of Household Spending to estimate the number of households and market value for your product or service. (For more information see our Stats Link Canada Research Guide on Household Spending.) GeoSearch 2006 also promises to link to other information but we will have to wait and see what this other data actually will be. Stay tuned. Overall GeoSearch 2006 works well although it is not particularly intuitive. It took me a few tries to figure it out and an older colleague of mine found it utterly frustrating. Nonetheless you should not be intimidated by this tool. You can start your search by either zooming in on your desired geography or by keyword searching. While both features work they each have their drawbacks especially if you are interested in local demographics. I found that using the zoom feature from a national level to a local neighborhood was a lengthy process. I had to wait for each new map to load. It was only a matter of seconds each time but it did add up. The interface is certainly not as quick as GoogleEarth. On the other hand, the keyword search feature worked very quickly especially when I searched on street addresses, place names and postal codes. I could not however get the search by street intersection to work. Apparently none of the intersections around my office actually exist. I have a feeling the street intersection search feature is not very forgiving. You have to enter the street name and type EXACTLY as they appear in the Census database. Given that the other search features were successful I was not too concerned about the non-compliance of the intersections feature. The zoom feature is set-up as the default format. If you want to keyword search you need to select the "Search" tab below the map. I recommend you start with a keyword search of either the name of your city/town or of a street address within your neighborhood market. Then use the zoom and pan features to fine tune the results. It is at this point that GeoSearch 2006 becomes a bit confusing for the first time user. Once you have targeted your search, the next step is not readily apparent. The question that jumps to mind is "Now what?". What you need to do is place your target location within a standard Census geographical area. To do this click on the "Layers" tab under the map and select the appropriate Census geography. If you are unfamiliar with Census geographies the choices provided can seem like gobblely goop. Basically a Census Division is a regional municipality or county. Each Census Division is made up of Census Subdivisions which are usually towns or cities. The smallest geographical areas are Census Tracts - urban neighborhoods of approximately 5000 people - which are then in turn divided into Dissemination areas and Dissemination blocks. A Dissemination Area has approximately 500 people in it. If you are interested in a local neighborhood you will likely select either Census Tract or Dissemination Area. For more detailed definitions and examples see the 2006 Census Illustrated Glossary - Geographic Units After you select your boundaries from the "Layers" Tab, you will need to zoom in or out until you can see the Census boundaries lines of your target area. Once you see the area completely outlined click on the "Identify" button on the left column. Your mouse pointer will now have a question mark on it. Simply click inside the boundary lines of the area you want information about. The area will be highlighted green and you will be provided with a name or number identifying it. With your geographical unit highlighted you can now look at the relevant information available. The "Geographic Hierarchy" tab below the map lets you see how your chosen market fits within larger geographic units. Once data is available you will also be able to click on the "Thematic Maps" and "Additional Data" tabs below the map to get statistical information about the area in question. GeoSearch 2006 is a handy and free tool. We used GeoSearch 2001 quite frequently during the last Census release cycle. Within a few minutes of practice you will be entirely comfortable with the interface and be the first on March 13, 2007 to know how many people live in your local market.
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| Ten Year Profile: The Urban Entrepreneur | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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As part of our 10th anniversary celebrations we are
going to devote one article in each issue of the BR Newsletter to
exploring trends in small business and entrepreneurship in Canada over
the last 10 years.
Detailed tables will be included at the end of each article.
Before you pack your bags and head for the big city however, it should be noted that the bulk of these gains were made around the turn of the millennium when urban self-employment accounted for 271.8% of the net gains between 1997 and 2003. Recent growth has been more proportionate to the urban population. Between 2003 and 2006 the Big 16 accounted for 60.9% of the net gains as compared to their 59.7% share of the population. In fact when you compare the share of the self-employed and the share of population held by the Rest of Canada, smaller cities and rural communities are actually punching slightly above their weight both now and in the past. In 1997, 47% of the self-employed lived outside the Big 16 even though this area only account for 43.1% of the population. Similarly in 2006, this area held 42.1% of self-employed as compared to 40.3% of the population. It is not that Canadians living outside the Big 16 are no longer interested in starting their own businesses. Rather it is a situation where Canada is becoming a more urban nation.
Types of Businesses Started - Big 16 vs. Rest of Canada The services sector is the engine of self-employment growth right across Canada. Over the ten year study period there was a net increase of 161,700 self-employed service sector businesses. The goods sector meanwhile suffered a net loss of 13,100. In urban centres 8 out of 10 self-employed businesses now belong to the service sector while in the Rest of Canada the figure is closer to 6 out of 10. The fastest growing services industries since 1997 are different in the two geographical areas. Among the Big 16, Finance, insurance, real estate & leasing (+48.2%) and Educational Services (44.6%) have grown the fastest. In the Rest of Canada service sector growth has been generated primarily by Business, building & other support services (+37.2%), and Professional, scientific & technical services (29.9%). The losses suffered by the goods sector are concentrated around the turn of the millennium. Losses in Agriculture and Manufacturing were especially acute. Over the last 4 years however the goods sector has rebounded dramatically to actually outpaced the service sector in net growth with significant increases in both the Construction and Forestry, fishing, mining, oil & gas extraction sectors. In fact since 2003 Construction is among the top three industry sectors in both the Big 16 and in the Rest of Canada. The momentum industries, those growing the fastest over the last year (2005-2006) for urban entrepreneurs are Transportation & Warehousing (+6.5%) and Finance, insurance, real estate & leasing (+5.0%). In the Rest of Canada momentum lies in the Finance, insurance, real estate & leasing (+12.3%) and Forestry fishing, mining and oil & gas extraction (+13.0%).
Where in Canada does the momentum lie? The largest 16 metropolitan areas in Canada are driving entrepreneur growth but which of these cities can lay claim to the greatest entrepreneurial momentum? When the top 16 metropolitan areas in Canada are compared directly there are a number of ways of ranking their growth in self-employment. Over the full 10 year study period, Windsor is the undisputed self-employment champion. Between 1997 to 2006 self-employment grew by 58.3%. This is well ahead of second place Oshawa where self-employment expanded by 38.6%. As mentioned above, the bulk of this urban self-employment growth occurred around the turn of the millennium. To get a better understand of where entrepreneurial momentum is centred today, we need to break-up the ten-year period into three sections: historic 1997-2003, recent 2003-2006 and current 2005-2006. When the 16 cities are ranked by their self-employment growth rate over these three periods only three cities have consistent positive momentum through the ranks. One of the most dramatic performances is by Hamilton which has been steadily climbing the growth ranking since 1997. The steel city jumped from a ranking of 12th between 1997-2003 to 5th for the period 2003-2006 and last year demonstrated the fastest one year growth rate in the country (15.2%). Another city on a similar self-employment growth trajectory is Quebec City. Between 1997 and 2003, self-employment growth in the Quebec capital was the worst of the top 16 metropolitan areas. Over 2003 to 2006 however, it jumped 10 places in the ranking to 6th place and for the latest period has settled into 4th place. London, the third of our momentum cities is an interesting case. Between 1997-2003 London ranked second last among the Big 16 in entrepreneurial growth. Over the next period it rose modestly two places to number 13 but it has since sky-rocketed "with a bullet" to number 3 on the latest one year growth ranking.
Top sectors in top cities When the three momentum cities are examined individually, it is clear they have all found ways to utilize the unique talents of their entrepreneurial populations. Hamilton's top recent and current growth industries for self-employment remained consistent: Finance, insurance, real estate and leasing and Construction. Quebec City on the other hand has relied entirely on the Manufacturing and Information, cultural & recreation sectors for its self-employment growth between 2003-2006 and 2005-2006. Meanwhile London recorded phenomenal growth in the Agriculture sector (+62.5%) between 2003 and 2006, with its most recent growth relying on Construction (+18.9%) and Other Services (+25.0%). What is particularly impressive about all three of these cities is that over the last year (2005-2006) they have posted increases in self-employment in direct contrast to the overall decline among the Big 16 and the Rest of Canada. Over the last ten years, the face of self-employment in Canada has become distinctly urban. But simply living in a big city alone does not make you a successful entrepreneur. The fundamentals apply no matter what your address is. You need to recognize opportunity and have the skills and persistent confidence to pursue it.
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Entrepreneurs can be found all across Canada, from sea to sea to sea.
Self-employment however is increasing becoming an urban-only phenomenon.
Between 1997 and 2006, the number of self-employed Canadians living in
the largest 16 metropolitan areas grew by a net 201,000. The rest
of country over the same period actually lost 52,400 entrepreneurs.
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